IDEAS home Printed from https://ideas.repec.org/a/rfh/bbejor/v12y2023i3p291-302.html
   My bibliography  Save this article

Knowledge Management as a Strategy for Sustainable Competitive Advantage: Study of FMCG Industry in Pakistan

Author

Listed:
  • Sadaf Alam

    (Senior Assistant Professor, Bahria Business School, Bahria University Islamabad Campus, Pakistan)

  • Dr. Syed Haider Ali Shah

    (Associate Professor, Bahria Business School, Bahria University Islamabad Campus, Pakistan)

Abstract

The research intended to study the effect of knowledge management on attaining sustainable competitive advantage in FMCG sector of Pakistan. The study is an explanatory study and followed quantitative design. A closed-ended questionnaire was used as research instrument using 5-points Likert scale. Knowledge management was measured by means of the Knowledge Management Assessment Instrument (KMAI) built on the theoretical model of the Competing Value Framework (CVF) and Sustainable competitive advantage (SCA) was measured using VIRO framework. Sample of 380 respondents were taken for this study using purposive sampling. Analysis was carried out in AMOS. From this study of knowledge management towards sustainable competitive advantage all outcomes show that knowledge management with its five steps process; knowledge creation, knowledge Organization, Knowledge Storing, Knowledge Dissemination and Knowledge application has significant effect on attaining sustainable competitive advantage in FMCG sector of Pakistan. In this regard results of CFA and SEM were also found supportive. Organizations should allocate resources towards knowledge management as it is a key to enhance the performance of organization in the form of sustainable competitive advantage. Organizations’ systems must be planned in a way that inspires employees for efficient utilization of other resources, which means constant improvement of their knowledge and capabilities.

Suggested Citation

  • Sadaf Alam & Dr. Syed Haider Ali Shah, 2023. "Knowledge Management as a Strategy for Sustainable Competitive Advantage: Study of FMCG Industry in Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 291-302.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:291-302
    DOI: https://doi.org/10.61506/01.00035
    as

    Download full text from publisher

    File URL: https://bbejournal.com/BBE/article/view/523/384
    Download Restriction: no
    File URL: https://bbejournal.com/BBE/article/view/523
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.61506/01.00035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Helena Yli‐Renko & Erkko Autio & Harry J. Sapienza, 2001. "Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 587-613, June.
    2. Udo Zander & Bruce Kogut, 1995. "Knowledge and the Speed of the Transfer and Imitation of Organizational Capabilities: An Empirical Test," Organization Science, INFORMS, vol. 6(1), pages 76-92, February.
    3. Sajjad Nawaz Khan & Rai Imtiaz Hussain & Shafique -Ur-Rehman & Muhammad Qasim Maqbool & Engku Ismail Engku Ali & Muhammad Numan, 2019. "The mediating role of innovation between corporate governance and organizational performance: Moderating role of innovative culture in Pakistan textile sector," Cogent Business & Management, Taylor & Francis Journals, vol. 6(1), pages 1631018-163, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaomin Zhou, 2022. "Moderating Effect of Structural Holes on Absorptive Capacity and Knowledge-Innovation Performance: Empirical Evidence from Chinese Firms," Sustainability, MDPI, vol. 14(10), pages 1-13, May.
    2. Nils Wuytens & Jelle Schepers & Pieter Vandekerkhof & Wim Voordeckers, 2025. "The allegory of tacit knowledge: a review & research agenda for entrepreneurship," Review of Managerial Science, Springer, vol. 19(5), pages 1347-1380, May.
    3. Teo, Thompson S.H., 2012. "Knowledge management in client–vendor partnerships," International Journal of Information Management, Elsevier, vol. 32(5), pages 451-458.
    4. Gnyawali, Devi R. & Singal, Manisha & Mu, Shaohua Carolyn, 2009. "Knowledge ties among subsidiaries in MNCs: A multi-level conceptual model," Journal of International Management, Elsevier, vol. 15(4), pages 387-400, December.
    5. Tzu-Hsin Liu & Yung-Chang Hsiao, 2019. "Fitting cooperative mode in inter-organizational strategic alliance: a perspective from innovative and financial performances," The Journal of Technology Transfer, Springer, vol. 44(1), pages 73-96, February.
    6. Zihanxin Li & Guilong Zhu, 2021. "Knowledge Transfer Performance of Industry-University-Research Institute Collaboration in China: The Moderating Effect of Partner Difference," Sustainability, MDPI, vol. 13(23), pages 1-22, November.
    7. Lamin, Anna & Dunlap, Denise, 2011. "Complex technological capabilities in emerging economy firms: The role of organizational relationships," Journal of International Management, Elsevier, vol. 17(3), pages 211-228, September.
    8. Lei Wang & Jun Li, 2017. "The antecedents and innovation outcomes of firms’ absorptive capacity in global buyer–supplier relationships," The Journal of Technology Transfer, Springer, vol. 42(6), pages 1407-1430, December.
    9. Frankort, Hans T.W., 2016. "When does knowledge acquisition in R&D alliances increase new product development? The moderating roles of technological relatedness and product-market competition," Research Policy, Elsevier, vol. 45(1), pages 291-302.
    10. Henri A. Schildt & Markku V.J. Maula & Thomas Keil, 2005. "Explorative and Exploitative Learning from External Corporate Ventures," Entrepreneurship Theory and Practice, , vol. 29(4), pages 493-515, July.
    11. Yildiz, H. Emre & Murtic, Adis & Zander, Udo, 2024. "Re-conceptualizing absorptive capacity: The importance of teams as a meso-level context," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    12. Robert P. Garrett Jr. & Jeffrey G. Covin, 2015. "Internal Corporate Venture Operations Independence and Performance: A Knowledge–Based Perspective," Entrepreneurship Theory and Practice, , vol. 39(4), pages 763-790, July.
    13. Shao, Yan & Sun, Lingxia, 2021. "Entrepreneurs’ social capital and venture capital financing," Journal of Business Research, Elsevier, vol. 136(C), pages 499-512.
    14. Valérie François & Christophe Lafaye & Matthieu Belarouci, 2021. "The role of social capital in the growth of innovative nascent firms: the moderating effect of incubators," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 25(4/5), pages 326-345.
    15. Changbyung Yoon & Keeeun Lee & Byungun Yoon & Omar Toulan, 2017. "Typology and Success Factors of Collaboration for Sustainable Growth in the IT Service Industry," Sustainability, MDPI, vol. 9(11), pages 1-20, November.
    16. Rogerio S. Victer, 2020. "Connectivity knowledge and the degree of structural formalization: a contribution to a contingency theory of organizational capability," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-22, December.
    17. Jianghua Zhou & Rui Wu & Jizhen Li, 2019. "More ties the merrier? Different social ties and firm innovation performance," Asia Pacific Journal of Management, Springer, vol. 36(2), pages 445-471, June.
    18. Robin Stevens & Nathalie Moray & Johan Bruneel, 2015. "The Social and Economic Mission of Social Enterprises: Dimensions, Measurement, Validation, and Relation," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1051-1082, September.
    19. Chen, Xi & Zhang, Stephen X., 2024. "Too much of two good things: The curvilinear effects of self-efficacy and market validation in new ventures," Journal of Business Research, Elsevier, vol. 183(C).
    20. Maria Rumyantseva & Catherine Welch, 2023. "The born global and international new venture revisited: An alternative explanation for early and rapid internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(7), pages 1193-1221, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:291-302. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.