IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

The Retail Growth Strategies on the International Market and the Global Development Opportunities for Retailers

  • TANASE, George Cosmin
Registered author(s):

    For decades, strategic management has analysed the alternative routes to company growth. In present, retailers need to devote more attention to long-term strategic planning to cope effectively with the growing intensity of retail competition as well as shifts in customer needs. The changes in the global retail environment are the result of the emergence of new competitors, formats, technologies, and globalization. The retail strategy indicates how retailers will deal effectively with their environment, customers and competitors. The desire to grow business and increase its value is often a fundamental objective from the very beginning. A very important element in a retail strategy is the retailers approach to building a sustainable competitive advantage by capitalizing the development opportunities. Establishing a competitive advantage means that the retailer, in effect, builds a wall around its position in a retail market, that is, around its present and potential customers and its competitors. When the wall is high, it will be hard for competitors outside the wall (i.e. retailers operating in other markets or entrepreneurs) to enter the market and compete for the retailers target customers.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by Romanian Distribution Committee in its journal Romanian Distribution Committee Magazine Volume 2 Issue 4.

    Volume (Year): 2 (2011)
    Issue (Month): 4 (December)
    Pages: 28-33

    in new window

    Handle: RePEc:rdc:journl:v:2:y:2011:i:4:p:28-33
    Contact details of provider: Web page:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:2:y:2011:i:4:p:28-33. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.