Brand Switching Behaviour of Muslim Consumers: Development of a Conceptual Model
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References listed on IDEAS
- Sood, James & Nasu, Yukio, 1995. "Religiosity and nationality : An exploratory study of their effect on consumer behavior in Japan and the United States," Journal of Business Research, Elsevier, vol. 34(1), pages 1-9, September.
- Marshall, Roger & Huan, Tzung-Cheng (T.C.) & Xu, Yingzi & Nam, Inwoo, 2011. "Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts," Journal of Business Research, Elsevier, vol. 64(8), pages 871-878, August.
- Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008. "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”," Working Papers 6, The German University in Cairo, Faculty of Management Technology.
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