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Factors determining the marketing of products to townships amongst SMEs within the retail sector

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  • Steven Kayambazinthu Msosa

    (Mangosuthu University of Technology)

Abstract

Steven Kayambazinthu Msosa Key Words:Township, retail, small and medium enterprises

Suggested Citation

  • Steven Kayambazinthu Msosa, 2023. "Factors determining the marketing of products to townships amongst SMEs within the retail sector," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(3), pages 585-593, April.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:3:p:
    DOI: 10.20525/ijrbs.v12i3.2500
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    References listed on IDEAS

    as
    1. Gibbons, Stephen & Lyytikäinen, Teemu & Overman, Henry G. & Sanchis-Guarner, Rosa, 2019. "New road infrastructure: The effects on firms," Journal of Urban Economics, Elsevier, vol. 110(C), pages 35-50.
    2. Aye, Goodness C. & Balcilar, Mehmet & Gupta, Rangan & Majumdar, Anandamayee, 2015. "Forecasting aggregate retail sales: The case of South Africa," International Journal of Production Economics, Elsevier, vol. 160(C), pages 66-79.
    3. Reena das Nair & Shingie Chisoro-Dube, 2015. "The expansion of regional supermarket chains: Changing models of retailing and the implications for local supplier capabilities in South Africa, Botswana, Zambia, and Zimbabwe," WIDER Working Paper Series wp-2015-114, World Institute for Development Economic Research (UNU-WIDER).
    4. Reena das Nair & Shingie Chisoro, 2015. "The expansion of regional supermarket chains: Changing models of retailing and the implications for local supplier capabilities in South Africa, Botswana, Zambia, and Zimbabwe," WIDER Working Paper Series 114, World Institute for Development Economic Research (UNU-WIDER).
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