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Crisis, Uncertainty, Risk And Consumer Behavior: A Psycho-Economic Approach

Author

Listed:
  • Mihaela DIACONU

    (Faculty of Economics and Law, University of Pitesti, Romania)

  • Amalia DUTU

    (Faculty of Economics and Law, University of Pitesti, Romania)

Abstract

Quality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. Under current conditions, predicting consumer behavior is essential as all marketing decisions are based on their characteristics. The paper aims to highlight several specialized studies related to consumer behavior in crisis conditions in order to guide marketing decisions in special conditions, different from normal.

Suggested Citation

  • Mihaela DIACONU & Amalia DUTU, 2020. "Crisis, Uncertainty, Risk And Consumer Behavior: A Psycho-Economic Approach," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(2), pages 3-8.
    • Handle: RePEc:pts:journl:y:2020:i:2:p:3-8
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Human behavior; Consumer behavior; Crisis situations; Conditions of risk.;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E71 - Macroeconomics and Monetary Economics - - Macro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on the Macro Economy

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