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Who Spends More: Sport-Active versus Active Tourists

Author

Listed:
  • Nataša Slak Valek

    (I-Shou University, Taiwan)

  • Eva Podovšovnik Axelsson

    (University of Primorska, Slovenia)

Abstract

This study empirically investigated the influences of gender, age and educational level on the main motive for travel, which then explored the relationship of these influences to travel spending. Furthermore, sports-active tourists were compared with other tourists who are interested in active travel. Active traveling, in this present study, includes tourists with other main motives of traveling, but not those whose main motive is “rest and relaxation”. Slovenian tourists traveling within Slovenia and those traveling abroad were compared. We found that men, younger tourists and better educated tourists mainly choose sports related travel. Further research explains the influences of the main motives for travel spending and revealed who tends to spend more between sports-active tourists and other active tourists. For a potential sports-tourism destination is it vital to know the presented data. The implications of the results are discussed in the context of sport tourism marketing.

Suggested Citation

  • Nataša Slak Valek & Eva Podovšovnik Axelsson, 2012. "Who Spends More: Sport-Active versus Active Tourists," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 5(1), pages 5-20.
    • Handle: RePEc:prp:jattij:v:5:y:2012:i:1:p:5-20
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    References listed on IDEAS

    as
    1. Chiuri, Maria Concetta & Del Boca, Daniela, 2008. "Household Membership Decisions of Adult Children," IZA Discussion Papers 3546, Institute of Labor Economics (IZA).
    2. Thomas F. Cannon & Jamie Ford, 2002. "Relationship of Demographic and Trip Characteristics to Visitor Spending: An Analysis of Sports Travel Visitors across Time," Tourism Economics, , vol. 8(3), pages 263-271, September.
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