IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v28y2022i8p2099-2125.html
   My bibliography  Save this article

Determinants of visitors’ expenditure across a portfolio of events

Author

Listed:
  • António Almeida
  • Brian Garrod

Abstract

Destinations are increasingly recognising the advantages of managing their calendar of events as a strategic portfolio. Currently, however, there is no accepted, workable and proven technique for identifying the most efficient variable(s) to employ as a basis for strategic intervention. This study develops a spare regression model, based on the LASSO method, to select an efficient subset of determinants of visitor expenditure across five annual events taking place in Madeira, Portugal. The results indicate that event attendees’ income, length of stay and travel party size are significant determinants of total expenditure across all the events. Adopting strategic measures to influence these variables, if duly implemented at the portfolio level, can enable the cross-leveraging of additional expenditure that would be inaccessible to the destination if the Events were acting independently of one another. This could, in turn, enable the destination to use its events efficiently to enhance its overall competitiveness.

Suggested Citation

  • António Almeida & Brian Garrod, 2022. "Determinants of visitors’ expenditure across a portfolio of events," Tourism Economics, , vol. 28(8), pages 2099-2125, December.
    • Handle: RePEc:sae:toueco:v:28:y:2022:i:8:p:2099-2125
    DOI: 10.1177/13548166211030019
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/13548166211030019
    Download Restriction: no
    File URL: https://libkey.io/10.1177/13548166211030019?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:28:y:2022:i:8:p:2099-2125. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.