The innovative behaviour of tourism firms
Tourism is a growing and an extremely competitive sector. To be competitive, tourism firms need do innovate, responding to the more and more demanding tourist. Nonetheless, research on this field is limited and insufficient. In Portugal, the tourism sector is a highly strategic sector for the Portuguese economy, but there is no evidence on how Portuguese tourism firms innovate. This paper presents a thesis proposal with the aim to provide empirical evidence of the innovative behaviour of Portuguese tourism firm. Trough a direct survey on all the Portuguese tourism firms we intent to investigate firms’ innovativeness and their determinants and then compare the results with data from Danish and Spanish tourism firms. The literature on innovation in services and in tourism, in particular Sunbdo et al. (2007) taxonomy of tourism firms, provides us a guide to our investigation. It is also our aim to contribute with additional findings on the process of innovation in the tourism industry.
Volume (Year): 1 (2011)
Issue (Month): 1 (February)
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