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Financial Reporting on Social Media. Empirical Study on the European Medical Sector

Author

Listed:
  • Tatiana Dănescu

    (Department of Economic Sciences, Faculty of Economics and Law, University of Medicine, Pharmacy, Science and Technology “George Emil Palade” of Targu Mures, Târgu Mures, Romania)

  • Roxana Maria Stejerean

    (Doctoral School of Accounting, “1 Decembrie 1918” University of Alba Iulia, Alba Iulia, Romania)

Abstract

Corporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral part of the contemporary lifestyle of entities, being used as a means of communication with stakeholders. The quantitative research carried out on the sample of 119 companies in the medical sector, listed on the European stock exchanges, closely follows the correlations between the use of social networks and the financial information disseminated to the public. Techniques of exploratory data analysis were used to identify the determinants of financial communication through social means, followed by the calculation of the index of the use of these means of communication and its correlation with the financial performance rates of the studied companies. We believe that the ubiquitous adoption of technologies plays an essential role in the communication between management and users, bringing an indirect contribution to the proper functioning of an entity

Suggested Citation

  • Tatiana Dănescu & Roxana Maria Stejerean, 2022. "Financial Reporting on Social Media. Empirical Study on the European Medical Sector," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, vol. 1, pages 15-24, December.
    • Handle: RePEc:pmu:oecono:v:1:y:2022:p:15-24
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    File URL: https://oeconomica.umfst.ro/images/oeco22/2_danescu_stejerean_articol%20oeconomica_eng.pdf
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    Keywords

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    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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