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Individual differences in sharing false political information on social media: Deliberate and accidental sharing, motivations and positive schizotypy

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  • Tom Buchanan
  • Rotem Perach
  • Deborah Husbands
  • Amber F Tout
  • Ekaterina Kostyuk
  • James Kempley
  • Laura Joyner

Abstract

False political information–misinformation or disinformation—is widely spread on social media. Individual social media users play a large part in this. However, only a minority actively share false material. It is important to establish what sets these individuals apart from those who do not, and why they do it. Motivations for sharing may vary and are likely to differ between people who share false material unknowingly and on purpose. In this paper we consider the extent to which individual differences in personality and other variables, and motivations for sharing, are associated with the likelihood of people sharing false political information both accidentally and deliberately. In a series of four studies (Ns = 614, 563, 627, 113) we examined predictors of sharing false political information using different methodological approaches. Across the four studies, a key finding was that positive schizotypy is associated with measures of sharing false information both accidentally and deliberately. Motivations for sharing political information online were also relevant, with sharing for reasons of ’raising awareness’ appearing particularly important. Implications for research and practice are discussed.

Suggested Citation

  • Tom Buchanan & Rotem Perach & Deborah Husbands & Amber F Tout & Ekaterina Kostyuk & James Kempley & Laura Joyner, 2024. "Individual differences in sharing false political information on social media: Deliberate and accidental sharing, motivations and positive schizotypy," PLOS ONE, Public Library of Science, vol. 19(6), pages 1-37, June.
  • Handle: RePEc:plo:pone00:0304855
    DOI: 10.1371/journal.pone.0304855
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    References listed on IDEAS

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    1. Thomson, Keela S. & Oppenheimer, Daniel M., 2016. "Investigating an alternate form of the cognitive reflection test," Judgment and Decision Making, Cambridge University Press, vol. 11(1), pages 99-113, January.
    2. Osmundsen, Mathias & Bor, Alexander & Vahlstrup, Peter Bjerregaard & Bechmann, Anja & Petersen, Michael Bang, 2021. "Partisan Polarization Is the Primary Psychological Motivation behind Political Fake News Sharing on Twitter," American Political Science Review, Cambridge University Press, vol. 115(3), pages 999-1015, August.
    3. Tom Buchanan, 2020. "Why do people spread false information online? The effects of message and viewer characteristics on self-reported likelihood of sharing social media disinformation," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-33, October.
    4. repec:cup:judgdm:v:11:y:2016:i:1:p:99-113 is not listed on IDEAS
    5. Annabel Broyd & Ulrich Ettinger & Volker Thoma, 2019. "Thinking dispositions and cognitive reflection performance in schizotypy," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(1), pages 80-90, January.
    6. Broyd, Annabel & Ettinger, Ulrich & Thoma, Volker, 2019. "Thinking dispositions and cognitive reflection performance in schizotypy," Judgment and Decision Making, Cambridge University Press, vol. 14(1), pages 80-90, January.
    7. repec:cup:judgdm:v:14:y:2019:i:1:p:80-90 is not listed on IDEAS
    8. Keela S. Thomson & Daniel M. Oppenheimer, 2016. "Investigating an alternate form of the cognitive reflection test," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(1), pages 99-113, January.
    9. Shane Frederick, 2005. "Cognitive Reflection and Decision Making," Journal of Economic Perspectives, American Economic Association, vol. 19(4), pages 25-42, Fall.
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