IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0283615.html
   My bibliography  Save this article

The lure of siren’s song: Exploring the influence of destination song perception on potential tourists’ travel intentions

Author

Listed:
  • Long Wei
  • Ting Shao
  • Xinwei Shi
  • Keqin Ren
  • Ying Qian

Abstract

Tourism destinations are the important research objects of tourism geography. And destination songs, as a media of tourism destination image, play a very important role in it. Based on the SOR model, this study constructs a theoretical relationship between destination song perception and tourism intention. A total of 317 valid questionnaires were collected from potential tourists through the Internet and SPSS v.26.0 and AMOS v.24.0 were used for data processing to verify these theories. The study found that destination song perception has a positive effect on travel intention, emotion induced, and destination image perception; Emotion induced has a positive effect on destination image perception and travel intention; Destination image perception has a positive effect on travel intention. Emotion induced and destination image play a mediating role individually and play a chain mediating role together in the effect of destination song perception on travel intention, and there is no significant difference between different mediating effects. This study attempts to explain the influence of destination songs on the travel intentions of potential tourists, and might be used for tourism destination marketing, especially in creation, promotion and management of destination songs.

Suggested Citation

  • Long Wei & Ting Shao & Xinwei Shi & Keqin Ren & Ying Qian, 2023. "The lure of siren’s song: Exploring the influence of destination song perception on potential tourists’ travel intentions," PLOS ONE, Public Library of Science, vol. 18(8), pages 1-16, August.
    • Handle: RePEc:plo:pone00:0283615
    DOI: 10.1371/journal.pone.0283615
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0283615
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0283615&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0283615?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yashar Bashirzadeh & Robert Mai & Corinne Faure, 2022. "How rich is too rich? Visual design elements in digital marketing communications," Grenoble Ecole de Management (Post-Print) hal-03603041, HAL.
    2. Rui (Juliet) Zhu & Joan Meyers-Levy, 2007. "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(1), pages 89-96, April.
    3. Yashar Bashirzadeh & Robert Mai & Corinne Faure, 2022. "How rich is too rich? Visual design elements in digital marketing communications," Post-Print hal-03603041, HAL.
    4. Bashirzadeh, Yashar & Mai, Robert & Faure, Corinne, 2022. "How rich is too rich? Visual design elements in digital marketing communications," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 58-76.
    5. Knoeferle, Klemens M. & Paus, Vilhelm Camillus & Vossen, Alexander, 2017. "An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending," Journal of Retailing, Elsevier, vol. 93(4), pages 541-549.
    6. Henrik Hagtvedt & S. Adam Brasel, 2017. "Color Saturation Increases Perceived Product Size," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(2), pages 396-413.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Volodymyr Nesterenko & Radoslaw Miskiewicz & Rafis Abazov, 2023. "Marketing Communications in the Era of Digital Transformation," Virtual Economics, The London Academy of Science and Business, vol. 6(1), pages 57-70, March.
    2. Tobias Maiberger & David Schindler & Nicole Koschate-Fischer, 2024. "Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 119-139, January.
    3. Almaguer, Jacob & Felix, Reto & Harmeling, Colleen M., 2025. "Emoji marketing: Toward a theory of brand paralinguistics," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 95-112.
    4. Mihlali Maraule & Rodney Duffett & Tudor Edu, 2025. "Modeling emoji online marketing on websites among young consumers: the moderation effect of age," Future Business Journal, Springer, vol. 11(1), pages 1-15, December.
    5. Sunaga, Tsutomu & Meng, Yan & Zhuang, Xuhong, 2020. "Interactions between instrumental timbre and consumers’ regulatory focus," Journal of Business Research, Elsevier, vol. 121(C), pages 1-12.
    6. Habel, Johannes & Kadić-Maglajlić, Selma & Hartmann, Nathaniel N. & de Jong, Ad & Zacharias, Nicolas A. & Kosse, Fabian, 2024. "Neuroticism and the sales profession," Organizational Behavior and Human Decision Processes, Elsevier, vol. 184(C).
    7. Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
    8. Ketron, Seth & Spears, Nancy, 2021. "Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    9. Martinez, Luisa M. & Rando, Belén & Agante, Luisa & Abreu, Ana Maria, 2021. "True colors: Consumers’ packaging choices depend on the color of retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Imschloss, Monika & Kuehnl, Christina, 2019. "Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness," Journal of Retailing, Elsevier, vol. 95(4), pages 158-169.
    11. Yuli Zhang & Hyokjin Kwak & Marina Puzakova & Charles R. Taylor, 2021. "Space between products on display: the impact of interspace on consumer estimation of product size," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1109-1131, November.
    12. Clauzel, Amélie & Guichard, Nathalie & Riché, Caroline, 2019. "Dining alone or together? The effect of group size on the service customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 222-228.
    13. Pantoja, Felipe & Borges, Adilson, 2021. "Background music tempo effects on food evaluations and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    14. Miceli, Gaetano Nino & Pieters, Rik, 2010. "Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1121-1128, November.
    15. Bullard, Olya & Penner, Sara, 2017. "A regulatory-focused perspective on philanthropy: Promotion focus motivates giving to prevention-framed causes," Journal of Business Research, Elsevier, vol. 79(C), pages 173-180.
    16. Parsad, Chandan & Prashar, Sanjeev & Vijay, T. Sai & Kumar, Mukesh, 2021. "Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    17. Malmström, Malin & Voitkane, Aija & Johansson, Jeaneth & Wincent, Joakim, 2020. "What do they think and what do they say? Gender bias, entrepreneurial attitude in writing and venture capitalists’ funding decisions," Journal of Business Venturing Insights, Elsevier, vol. 13(C).
    18. Renaud Lunardo & Camille Saintives & Damien Chaney, 2021. "Food packaging and the color red: How negative cognitive associations influence feelings of guilt," Post-Print hal-04455590, HAL.
    19. Katakam, Bharath Shashanka & Bhukya, Ramulu & Bellamkonda, Raja Shekhar & Samala, Nagaraj, 2021. "Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    20. Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2019. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," HFI Working Papers 4, Institute of Retail Economics (Handelns Forskningsinstitut).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0283615. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.