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Reverse Logistics Concept As A Part Of Organizational Identity

Author

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  • Jacek Szoltysek

    (The Karol Adamiecki University of Economics)

Abstract

The success of business in the contemporary world depends upon many inter related aspects or reasons. One of such reasons or aspects of a successful business relationship is to have and maintain a high corporate image, which is strictly connected to organizational identity. Finding new ways of gaining competitive advantage in market, companies often tend to be environmentally friendly. For this, they have to take environmental protection policy and its logistics support (called reverse logistics) as a part of their organizational identity. This paper deals with the above-mentioned aspects.

Suggested Citation

  • Jacek Szoltysek, 2010. "Reverse Logistics Concept As A Part Of Organizational Identity," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 1(1), pages 64-69, May.
  • Handle: RePEc:pcz:journl:v:1:y:2010:i:1:p:64-69
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    More about this item

    Keywords

    reverse logistics; sustainable development; environmental protection; organizational identity; organizational image;

    JEL classification:

    • D00 - Microeconomics - - General - - - General
    • F00 - International Economics - - General - - - General
    • L00 - Industrial Organization - - General - - - General
    • O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General

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