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The Model Of Managerial Decisions’ Support In The Process Of Choosing An Internet Shop Application

Author

Listed:
  • Artur Wrzalik

    (Czestochowa University of Technology, Faculty of Management)

  • Rafa³ Niedba³

    (Czestochowa University of Technology, Faculty of Management)

  • Adam Soko³owski

    (Czestochowa University of Technology, Faculty of Management)

Abstract

The paper presents the problem field regarding the choice of an Internet shop application. In this context it presents the methodology of defining the decision problem on the basis of the hierarchical structure. In the course of the analyzed issue a multi-criteria Analytic Hierarchy Process (AHP) method was applied. The decision alternatives of Internet shop application’s choice were: free application, dedicated application, commercial application and application in the SaaS model. For such defined solutions, the Authors created a decision model described by criteria and sub-criteria groups. The pair comparisons of individual elements allowed choosing the most optimal variant – the commercial application.

Suggested Citation

  • Artur Wrzalik & Rafa³ Niedba³ & Adam Soko³owski, 2015. "The Model Of Managerial Decisions’ Support In The Process Of Choosing An Internet Shop Application," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(2), pages 202-211, December.
    • Handle: RePEc:pcz:journl:v:12:y:2015:i:2:p:202-211
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    References listed on IDEAS

    as
    1. Georg Rainer Hofmann, 2011. "Quality, pricing and success in electronic retailing – what makes an e-shop successful?," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 7(2), pages 155-173.
    2. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    3. Radovan Bačík & Zsuzsanna Katalin Szabo & Richard Fedorko, 2014. "The Analytical Insight Into Customer Perception Of Quality Determinants Of The E-Commerce Model Business-To-Consumer Subjects In The Central European Countries," Quality Innovation Prosperity, Technical University of Košice, Department of integrated management, vol. 18(2).
    Full references (including those not matched with items on IDEAS)

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