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Quality, pricing and success in electronic retailing – what makes an e-shop successful?


  • Georg Rainer Hofmann


The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e., selling). The models allow identifying success factors in e-commerce. A focus is placed on the aspect of level and stability of prices in electronic retailing, since this forms the core of the economic success of the latter.

Suggested Citation

  • Georg Rainer Hofmann, 2011. "Quality, pricing and success in electronic retailing – what makes an e-shop successful?," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 7(2), pages 155-173.
  • Handle: RePEc:ids:wremsd:v:7:y:2011:i:2:p:155-173

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    Cited by:

    1. Artur Wrzalik & Rafa³ Niedba³ & Adam Soko³owski, 2015. "The Model Of Managerial Decisions’ Support In The Process Of Choosing An Internet Shop Application," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(2), pages 202-211, December.


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