IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v12y2025i1d10.1057_s41599-025-05122-1.html
   My bibliography  Save this article

The multidimensional impact of packaging design on purchase intention: a systematic hybrid review

Author

Listed:
  • Chang Liu

    (Universiti Teknologi MARA (UiTM))

  • Mat Redhuan Samsudin

    (Universiti Teknologi MARA (UiTM))

  • Yuwen Zou

    (Universiti Teknologi MARA (UiTM))

Abstract

Despite the widely recognised importance of packaging design’s influence on purchase intention in both academic and industrial spheres, there remains a dearth of comprehensive research at the intersection of these two concepts, particularly as no evaluation in the current field has been conducted through systematic bibliometric analysis. Based on this, this study aims to explore the current state and trends in the research domain of packaging design and purchase intention relationships through a mixed-methods systematic review. A total of 221 academic articles were selected from high-quality journals indexed in the Web of Science (WoS) database. The study employs a hybrid methodology combining bibliometric analysis techniques (including performance analysis and science mapping) with the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol for systematic literature reviews, whilst utilising bibliometric visualisation analysis tools CiteSpace and VOSviewer to analyse annual publications, scientific collaboration networks, disciplinary distribution, research hotspots and trends, and key variables. The findings indicate that the five core research themes in this field are: The Role of Packaging in Consumer Decision Process, Visual and Structural Elements of Packaging Design, Product Expectations and Evaluation Induced by Packaging, Packaging Information Communication and Processing, and Environmental Impact and Sustainability of Packaging. Furthermore, this study proposes future research directions using the Theory, Method, Context (TMC) framework. This research not only provides researchers with important research trends in the field but also offers valuable references and guidance for marketers and designers.

Suggested Citation

  • Chang Liu & Mat Redhuan Samsudin & Yuwen Zou, 2025. "The multidimensional impact of packaging design on purchase intention: a systematic hybrid review," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-18, December.
    • Handle: RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05122-1
    DOI: 10.1057/s41599-025-05122-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-025-05122-1
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-025-05122-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05122-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.