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A dual supply chain revenue sharing contract considering online reviews and rebate

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  • Zhen-juan Xia

    (Jiangnan University)

  • Yong Liu

    (Jiangnan University)

  • Qi Zhang

    (Jiangnan University)

Abstract

There exist a variety of channel conflict problems in dual supply chain, some manufacturers and retailers often consider consumers’ reviews and adopt some measures such as rebate and revenue sharing in order to deal with these problems and expand their respective markets and gain more profits. In this paper, considering the effect of the online reviews and rebate on supply chain, we establish a dual-channel supply chain model, and exploit it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then we deign a coordination contract through revenue sharing.

Suggested Citation

  • Zhen-juan Xia & Yong Liu & Qi Zhang, 2022. "A dual supply chain revenue sharing contract considering online reviews and rebate," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 321-331, June.
    • Handle: RePEc:pal:jorapm:v:21:y:2022:i:3:d:10.1057_s41272-021-00340-z
    DOI: 10.1057/s41272-021-00340-z
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    References listed on IDEAS

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