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Hotel revenue management: Then, now and tomorrow

Author

Listed:
  • Stan H G Josephi

    (Academy of Hotel Management, NHTV Breda University of Applied Sciences)

  • Marc B Stierand

    (École hôtelière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland Lausanne)

  • Aad van Mourik

    (Maastricht School of Management)

Abstract

Contrary to the practical application of revenue management (RM), its theoretical definition has remained virtually unchanged. Today’s data-driven approach to RM forms an integral part of management and clearly contributes to the financial performance of hotels. Its growing importance and the shifting balance between art and science in RM decision making is only partially supported by changes to its underlying process. Additional tasks place new demands on the required competences and fight for priority with the core responsibility of optimising (overall) revenue potential. This article provides a brief historic overview of hotel RM and outlines and discusses its current state as well as future challenges.

Suggested Citation

  • Stan H G Josephi & Marc B Stierand & Aad van Mourik, 2016. "Hotel revenue management: Then, now and tomorrow," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(3), pages 252-257, July.
    • Handle: RePEc:pal:jorapm:v:15:y:2016:i:3:d:10.1057_rpm.2016.4
    DOI: 10.1057/rpm.2016.4
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    References listed on IDEAS

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    Cited by:

    1. Carmen Cox, 2018. "A simulation approach to hotel revenue management training," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(5), pages 356-364, October.
    2. Natalie Haynes & David Egan, 2024. "Transient price setting in the era of automated systems: the ‘hands-on’ hotel general manager lives on!," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(1), pages 28-38, February.

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