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Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Author

Listed:
  • Kimes, Sheryl E.
  • Wirtz, Jochen

Abstract

Much of the past research on revenue management (RM) has focused on forecasting and optimization models and, more recently, on adaptation of RM to the specific needs in various industries, such as restaurants, car rental, transport and even health care services. Surprisingly, although many industries have become increasingly customer-focused, the customer seems to have been relatively forgotten in this stream of research. Our intent in this monograph is to help explore the role of marketing in RM in more depth.

Suggested Citation

  • Kimes, Sheryl E. & Wirtz, Jochen, 2015. "Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability," Foundations and Trends(R) in Marketing, now publishers, vol. 8(1), pages 1-68, March.
    • Handle: RePEc:now:fntmkt:1700000037
    DOI: 10.1561/1700000037
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    Citations

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    Cited by:

    1. Jianxiong Chen & Chung-Cheng Yang, 2021. "Competitive Revenue Strategies in the Medical Consumables Industry: Evidence from Human Resources, Research and Development Expenses and Industry Life Cycle," IJERPH, MDPI, vol. 18(6), pages 1-20, March.
    2. Stan H G Josephi & Marc B Stierand & Aad van Mourik, 2016. "Hotel revenue management: Then, now and tomorrow," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(3), pages 252-257, July.
    3. Chung-Cheng Yang & Jianxiong Chen & Wen-Chi Yang, 2021. "The Impact of the Amendment of Taiwan’s Certified Public Accountant Act in 2007 on Large Accounting Firms," Sustainability, MDPI, vol. 13(3), pages 1-22, January.
    4. Minwoo Lee & Miyoung Jeong & Linda J Shea, 2021. "Length of stay control: Is it a fair inventory management strategy in hotel market?," Tourism Economics, , vol. 27(2), pages 307-327, March.
    5. Wirtz, Jochen & Fritze, Martin P. & Jaakkola, Elina & Gelbrich, Katja & Hartley, Nicole, 2021. "Service products and productization," Journal of Business Research, Elsevier, vol. 137(C), pages 411-421.

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