Joint selection of variables and clusters: recovering the underlying structure of marketing data
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DOI: 10.1057/s41270-018-0045-7
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- Jan Michael Spoor, 2023. "Improving customer segmentation via classification of key accounts as outliers," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 747-760, December.
- Marco Vriens & Nathan Bosch & Chad Vidden & Jason Talwar, 2022. "Prediction and profitability in market segmentation typing tools," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 360-389, December.
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Keywords
Segmentation; K-means clustering; Variable selection; New product launch; Pharmaceutical industry;All these keywords.
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