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Do Consumers Evaluate Products by Adding or Averaging Attribute Information?

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  • Troutman, C Michael
  • Shanteau, James

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  • Troutman, C Michael & Shanteau, James, 1976. "Do Consumers Evaluate Products by Adding or Averaging Attribute Information?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(2), pages 101-106, Se.
  • Handle: RePEc:oup:jconrs:v:3:y:1976:i:2:p:101-06
    DOI: 10.1086/208657
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    Cited by:

    1. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    2. Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg, 2015. "Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 39-50.
    3. Liberman, Varda & Ross, Lee, 2006. "Idiosyncratic matching and choice: When less is more," Organizational Behavior and Human Decision Processes, Elsevier, vol. 101(2), pages 168-183, November.
    4. Ioannis Evangelidis & Jonathan Levav, 2019. "Process Utility and the Effect of Inaction Frames," Management Science, INFORMS, vol. 67(5), pages 2328-2341, May.
    5. Perlack, Robert D. & Willis, Cleve E., 1980. "Multiple Objective Decision Making: Generating Techniques Or Goal Programming?," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 0(Number 1), pages 1-6, April.
    6. Vogel, Julia & Paul, Michael, 2015. "One firm, one product, two prices: Channel-based price differentiation and customer retention," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 126-139.
    7. Perlack, Robert D. & Willis, Cleve E., 1980. "Multiple Objective Decision Making: Generating Techniques Or Goal Programming?," Journal of the Northeastern Agricultural Economics Council, Northeastern Agricultural and Resource Economics Association, vol. 9(1), pages 1-6, April.
    8. Moon, Junyean & Tikoo, Surinder, 1997. "Consumer Use of Available Information for Making Inferences about Missing Information," Journal of Business Research, Elsevier, vol. 39(2), pages 135-146, June.
    9. Lunn, Pete & Bohacek, Marek & Somerville, Jason & Ni Choisdealbha, Aine & McGowan, Feidhlim, 2016. "PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products," Research Series, Economic and Social Research Institute (ESRI), number BKMNEXT306, June.
    10. Anish Nagpal & Adwait Khare & Tilottama Chowdhury & Lauren Labrecque & Ameet Pandit, 2011. "The impact of the amount of available information on decision delay: The role of common features," Marketing Letters, Springer, vol. 22(4), pages 405-421, November.
    11. Londoño, Juan Carlos & Elms, Jonathan & Davies, Keri, 2016. "Conceptualising and measuring consumer-based brand–retailer–channel equity," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 70-81.
    12. Lunn, Pete & Bohacek, Marek & McGowan, Feidhlim, 2016. "The Surplus Identification Task and Limits to Multi-Attribute Consumer Choice," Papers WP536, Economic and Social Research Institute (ESRI).
    13. Mehdi Mourali & Zhiyong Yang, 2023. "Misperception of Multiple Risks in Medical Decision-Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(1), pages 25-47.
    14. Daniel Read & Christopher Y. Olivola & David J. Hardisty, 2017. "The Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making," Management Science, INFORMS, vol. 63(12), pages 4277-4297, December.
    15. Spiller, Stephen A. & Ariely, Dan, 2020. "How does the perceived value of a medium of exchange depend on its set of possible uses?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 161(C), pages 188-200.

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