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Idiosyncratic matching and choice: When less is more

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  • Liberman, Varda
  • Ross, Lee

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  • Liberman, Varda & Ross, Lee, 2006. "Idiosyncratic matching and choice: When less is more," Organizational Behavior and Human Decision Processes, Elsevier, vol. 101(2), pages 168-183, November.
    • Handle: RePEc:eee:jobhdp:v:101:y:2006:i:2:p:168-183
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    References listed on IDEAS

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    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    2. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    3. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
    4. Itamar Simonson & Ziv Carmon & Suzanne O'Curry, 1994. "Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice," Marketing Science, INFORMS, vol. 13(1), pages 23-40.
    5. James G. March, 1978. "Bounded Rationality, Ambiguity, and the Engineering of Choice," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 587-608, Autumn.
    6. Tversky, Amos & Kahneman, Daniel, 1986. "Rational Choice and the Framing of Decisions," The Journal of Business, University of Chicago Press, vol. 59(4), pages 251-278, October.
    7. Hsee, Christopher K., 1996. "The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 247-257, September.
    8. Troutman, C Michael & Shanteau, James, 1976. "Do Consumers Evaluate Products by Adding or Averaging Attribute Information?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(2), pages 101-106, Se.
    9. Kivetz, Ran & Simonson, Itamar, 2003. "The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic," Research Papers 1738r, Stanford University, Graduate School of Business.
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    Cited by:

    1. Hsee, Christopher K. & Shen, Luxi & Zhang, Shirley & Chen, Jingqiu & Zhang, Li, 2012. "Fate or fight: Exploring the hedonic costs of competition," Organizational Behavior and Human Decision Processes, Elsevier, vol. 119(2), pages 177-186.
    2. Litt, Ab & Reich, Taly & Maymin, Senia & Shiv, Baba, 2010. "Pressure and Perverse Flights to Familiarity," Research Papers 2073, Stanford University, Graduate School of Business.

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