IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v37y2010i4p698-711.html
   My bibliography  Save this article

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Author

Listed:
  • Alexander Fedorikhin
  • Vanessa M. Patrick

Abstract

We investigate the interfering influence of elevated arousal on the impact of positive mood on resistance to temptation. Three studies demonstrate that when a temptation activates long-term health goals, baseline positive mood facilitates resistance to temptation in (1) the choice between two snack items, one of which is more unhealthy, sinful, and hard to resist (M&Ms) than the other (grapes) and (2) the monitoring of consumption when the sinful option is chosen. However, this influence is attenuated when positive mood is accompanied by elevated arousal. We demonstrate that the cognitive depletion that accompanies elevated arousal interferes with the self-regulatory focus of positive mood, decreasing resistance to temptation. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Alexander Fedorikhin & Vanessa M. Patrick, 2010. "Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(4), pages 698-711, December.
    • Handle: RePEc:oup:jconrs:v:37:y:2010:i:4:p:698-711
    DOI: 10.1086/655665
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/655665
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/655665?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jungkeun Kim & Jae-Eun Kim & Jongwon Park, 2018. "Effects of physical cleansing on subsequent unhealthy eating," Marketing Letters, Springer, vol. 29(2), pages 165-176, June.
    2. Vecchi, Martina & Fan, Linlin & Keller, Kathleen & Myruski, Sarah & Nayga, Rudolfo M. Jr. & Yang, Wei, 2022. "Understanding the Impact of Online Food Advertisements and Emotions on Adolescents’ Food Choices," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322151, Agricultural and Applied Economics Association.
    3. Felix Septianto & Billy Sung & Yuri Seo & Nursafwah Tugiman, 2018. "Proud volunteers: the role of self- and vicarious-pride in promoting volunteering," Marketing Letters, Springer, vol. 29(4), pages 501-519, December.
    4. Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan, 2016. "Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 56-69.
    5. Kyra L Wiggin & Martin Reimann & Shailendra P Jain & Darren W Dahl & Margaret C Campbell & Paul M Herr, 2019. "Curiosity Tempts Indulgence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 45(6), pages 1194-1212.
    6. Megan F. Lee & Joanne F. Bradbury & Jacqui Yoxall & Sally Sargeant, 2023. "“It’s about What You’ve Assigned to the Salad”: Focus Group Discussions on the Relationship between Food and Mood," IJERPH, MDPI, vol. 20(2), pages 1-13, January.
    7. Chen Wang & Yanliu Huang & Vicki MorwitzEditor & Stijn van OsselaerAssociate Editor, 2018. "“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1052-1067.
    8. Kassas, Bachir & Palma, Marco A. & Porter, Maria, 2022. "Happy to take some risk: Estimating the effect of induced emotions on risk preferences," Journal of Economic Psychology, Elsevier, vol. 91(C).
    9. Cheryl Nakata & Elif Izberk-Bilgin & Lisa Sharp & Jelena Spanjol & Anna Shaojie Cui & Stephanie Y. Crawford & Yazhen Xiao, 2019. "Chronic illness medication compliance: a liminal and contextual consumer journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 192-215, March.
    10. Mohammad Jahanzeb Khan & Noel Harding, 2020. "Why is trait scepticism not consistently reflected in state scepticism? An exploratory study into the role of aesthetic engagement," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 60(4), pages 3743-3774, December.
    11. Halbauer, Ingo & Klarmann, Martin, 2022. "How voice retailers can predict customer mood and how they can use that information," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 77-95.
    12. Drichoutis, Andreas & Nayga, Rodolfo & Klonaris, Stathis, 2010. "The Effects of Induced Mood on Preference Reversals and Bidding Behavior in Experimental Auction Valuation," MPRA Paper 25597, University Library of Munich, Germany.
    13. Schumacher, Anika & Goukens, Caroline & Geyskens, Kelly, 2021. "Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 715-731.
    14. van Esch, Patrick & Heller, Jonas & Northey, Gavin, 2019. "The effects of inner packaging color on the desirability of food," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 94-102.
    15. Rishtee K Batra & Tanuka Ghoshal & Gita JoharEditor & Derek RuckerAssociate Editor, 2017. "Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 916-938.
    16. Mourelatos, Evangelos, 2021. "Personality and Ethics on Online Labor Markets: How mood influences ethical perceptions," EconStor Preprints 244735, ZBW - Leibniz Information Centre for Economics.
    17. Michael J. Barone & Alexander Fedorikhin & David E. Hansen, 2017. "The influence of positive affect on consideration set formation in memory-based choice," Marketing Letters, Springer, vol. 28(1), pages 59-69, March.
    18. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
    19. Fennell, Patrick B. & Schneider, Gustavo, 2023. "The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    20. Wongkitrungrueng, Apiradee & Valenzuela, Ana & Sen, Sankar, 2018. "The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice," Journal of Retailing, Elsevier, vol. 94(3), pages 280-295.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:37:y:2010:i:4:p:698-711. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.