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Analysis of the External Environment of Green Jobs in Bulgaria


  • Zornitsa Stoyanova

    () (University of National and World Economy, Sofia, Bulgaria)

  • Hristina Harizanova

    () (University of National and World Economy, Sofia, Bulgaria)


Green jobs creation in general has a number of advantages associated with the ecologization of the economy, increasing employment, transfer of businesses to the green ones, raising the prestige of the organization etc. In the context of Bulgarian reality green jobs are an alternative to traditional employment, but the sector faces a number of challenges which must be overcome. The main aim of the paper is to analyze and evaluate the conditions of the external environment in Bulgaria which influence the creation and development of green jobs in the country. The methodological framework includes assessment of factors by using PEST methodology which divides the external environment into distant and near surroundings and also transformation of PESTEL analysis into SWOT analysis. Based on the collected and analyzed information the paper offers policy recommendations and general conclusions related to the improvement of consulting services, changing legal framework of green jobs, implementation of best European practices for projects creating and developing green jobs, implementation of different stimuli and financial support etc.

Suggested Citation

  • Zornitsa Stoyanova & Hristina Harizanova, 2017. "Analysis of the External Environment of Green Jobs in Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 122-136, March.
  • Handle: RePEc:nwe:eajour:y:2017:i:1:p:122-136

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    References listed on IDEAS

    1. Giulio Cainelli & Massimiliano Mazzanti & Roberto Zoboli, 2011. "Environmentally oriented innovative strategies and firm performance in services. Micro-evidence from Italy," International Review of Applied Economics, Taylor & Francis Journals, vol. 25(1), pages 61-85.
    2. Antonioli, Davide & Mancinelli, Susanna & Mazzanti, Massimiliano, 2013. "Is environmental innovation embedded within high-performance organisational changes? The role of human resource management and complementarity in green business strategies," Research Policy, Elsevier, vol. 42(4), pages 975-988.
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    More about this item


    Green job; SWOT and PEST analysis; policy recommendation;

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy


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