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Market Positioning And Influence Of Tourist Destinations Developing Educational Tourism

Author

Listed:
  • Iveta Voleva-Petrova

    (South-west university "Neofit Rilski", Blagoevgrad)

Abstract

This report main aim is to represent and emphasize the market positioning and influence of tourism destinations developing educational tourism. Main research goals are to define the specification of the tourism market, define educational tourism, to identify the specification of the educational tourism market, and also to represent the methodology for positioning and building marketing influence in tourism destination suggested by the author. The suggested methodology is based on the examined academic literature concerning the positioning of tourist products on the market, the author presents his vision for the main stages for the successful positioning of destinations.

Suggested Citation

  • Iveta Voleva-Petrova, 2020. "Market Positioning And Influence Of Tourist Destinations Developing Educational Tourism," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 8(2), pages 93-103.
    • Handle: RePEc:neo:epjour:v:8:y:2020:i:2:p:93-103
    DOI: 10.37708/ep.swu.v8i2.9
    as

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    References listed on IDEAS

    as
    1. Aaker, David A. & Shansby, J. Gary, 1982. "Positioning your product," Business Horizons, Elsevier, vol. 25(3), pages 56-62.
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    More about this item

    Keywords

    educational tourism; tourism market; positioning; market influence;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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