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Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis

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  • Martina Zámková

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech Republic
    Department of Statistics and Operation Analysis, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Martin Prokop

    (Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech Republic)

Abstract

This article aims to collect information related to organic farming. It also deals with the assessment and comparison of shopping behaviour in the organic food market in the Czech and Slovak Republics. Respondents from the Czech Republic and the Slovak Republic were addressed within the marketing research - survey and potential factors that could affect young people when buying organic products were formulated. There were also established recommendations to retailers of organic products on how to promote the sales of this item to the young generation of Czechs and Slovaks.For statistical data processing we used correspondence analysis and contingency tables analysis. Correspondence analysis is a multivariate statistical technique. The graphical representation of results from correspondence analysis is commonly done with so-called symmetric maps. Based on the results the target groups for marketing strategy were identified and proposals to increase the frequency of buying organic food were formulated.It has been proven in the Czech and the Slovak Republic that there is a negligible amount of young respondents who buy organic food regularly (less than 8%), and therefore it is necessary to change the existing marketing strategy and support the sale of this item.

Suggested Citation

  • Martina Zámková & Martin Prokop, 2014. "Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 62(4), pages 783-795.
    • Handle: RePEc:mup:actaun:actaun_2014062040783
    DOI: 10.11118/actaun201462040783
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    References listed on IDEAS

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    1. Nenadic, Oleg & Greenacre, Michael, 2007. "Correspondence Analysis in R, with Two- and Three-dimensional Graphics: The ca Package," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 20(i03).
    2. Martina Zámková & Martin Prokop, 2013. "Consumers behaviour of students when shopping for organic food in the Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(4), pages 1191-1201.
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    Citations

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    Cited by:

    1. Martina Chalupová & Stanislav Rojík & Hana Kotoučková & Lenka Kauerová, 2020. "Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers," Sustainability, MDPI, vol. 13(1), pages 1-13, December.
    2. Martina Zámková & Martin Prokop, 2015. "The Evaluation of Factors Influencing Flights Delay at Czech International Airports," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(6), pages 2187-2196.
    3. Natalia Korcz & Emilia Janeczko, 2022. "Forest Education with the Use of Educational Infrastructure in the Opinion of the Public-Experience from Poland," Sustainability, MDPI, vol. 14(3), pages 1-18, February.
    4. Kristína Predanocyová & Peter Šedík & Ľubica Kubicová & Elena Horská, 2018. "Consumption and Offer of Organic Food on the Slovak Market," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(5), pages 1315-1323.
    5. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    6. Martina Zámková & Stanislav Rojík & Ladislav Pilař & Martina Chalupová & Martin Prokop & Radek Stolín & Paweł Dziekański & Mansoor Maitah, 2021. "Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019," Agriculture, MDPI, vol. 11(10), pages 1-16, October.
    7. Andrzej Soroka & Anna Katarzyna Mazurek-Kusiak & Joanna Trafiałek & Agnieszka Godlewska & Joanna Hawlena & Surya Sasikumar Nair & Katarzyna Kachniarz & Wojciech Kolanowski, 2023. "Impact of Food Safety and Nutrition Knowledge on the Lifestyle of Young Poles—The Case of the Lublin Region," Sustainability, MDPI, vol. 15(16), pages 1-14, August.
    8. Petr Scholz & Ivica Linderová & Kristýna Konečná, 2020. "Green Management Tools as a Way to Sustainable Behaviour in the Hotel Industry: Case Study from Czechia," Sustainability, MDPI, vol. 12(23), pages 1-23, December.

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