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The Startup Dilemma of International Market Expansion

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  • Jehiel Zif

Abstract

This paper explores the multifaceted challenges startup firms face when expanding into international markets. While existing literature has extensively examined the internationalization of entrepreneurial firms, a gap remains in understanding the specific considerations that shape startups' market expansion strategies. This study delves into the intricate interplay of marketing, managerial decision-making, and investment dynamics that tech startups must navigate. By building upon existing research, it incorporates contemporary developments in investment trends and market expansion concepts. The paper presents a comprehensive framework that integrates management objectives with internal capabilities and external market conditions across the domains of marketing, management, and investment.

Suggested Citation

  • Jehiel Zif, 2025. "The Startup Dilemma of International Market Expansion," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 12(1), pages 1-1, December.
    • Handle: RePEc:mth:jebi88:v:12:y:2025:i:1:p:1
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    References listed on IDEAS

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    1. Phillips McDougall, Patricia & Shane, Scott & Oviatt, Benjamin M., 1994. "Explaining the formation of international new ventures: The limits of theories from international business research," Journal of Business Venturing, Elsevier, vol. 9(6), pages 469-487, November.
    2. Coviello, Nicole E. & Jones, Marian V., 2004. "Methodological issues in international entrepreneurship research," Journal of Business Venturing, Elsevier, vol. 19(4), pages 485-508, July.
    3. Rialp, Alex & Rialp, Josep & Knight, Gary A., 2005. "The phenomenon of early internationalizing firms: what do we know after a decade (1993-2003) of scientific inquiry?," International Business Review, Elsevier, vol. 14(2), pages 147-166, April.
    4. Nicole Coviello & Liena Kano & Peter W Liesch, 2017. "Adapting the Uppsala model to a modern world: Macro-context and microfoundations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(9), pages 1151-1164, December.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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