IDEAS home Printed from https://ideas.repec.org/a/mth/bmsmti/v9y2018i2p151-168.html
   My bibliography  Save this article

A Study on the Gender Digital Divide: Overcoming the Under-Representation of South African Women in the IT Sector

Author

Listed:
  • Seetha Nesaratnam
  • Tengudzeni Nkosingiphile Mamba
  • Jugindar Singh Kartar Singh

Abstract

In South Africa, women are grossly underrepresented in the Information Technology (IT) sector result of gender stereotyping and discrimination. According to the Independent Communications Authority of South Africa (ICASA) Report (2017), only 21% of executives in the IT sector are women. This has caused high unemployment of women IT graduates. The purpose of this study therefore is to explore and investigate the antecedents that influence and impact the phenomenon of the gender digital divide in South Africa. The study explores new antecedents of the digital gender divide that influences motivation of women to participate in the IT sector. This study used a qualitative approach through in-depth interviews of South African women in the IT sector. The rich volume of data collected was analysed via a thematic analysis. The analysis confirmed existing antecedents gleaned from literature and also uncovered three new dimensions, namely, networking, impartial mentorship and HR as motivators for women in the IT sector. The findings of the study also provides for a better understanding on the barriers that perpetuate the unequal gender gap problem especially in managerial and leadership roles.

Suggested Citation

  • Seetha Nesaratnam & Tengudzeni Nkosingiphile Mamba & Jugindar Singh Kartar Singh, 2018. "A Study on the Gender Digital Divide: Overcoming the Under-Representation of South African Women in the IT Sector," Business Management and Strategy, Macrothink Institute, vol. 9(2), pages 151-168, December.
  • Handle: RePEc:mth:bmsmti:v:9:y:2018:i:2:p:151-168
    as

    Download full text from publisher

    File URL: http://www.macrothink.org/journal/index.php/bms/article/download/13376/11217
    Download Restriction: no

    File URL: http://www.macrothink.org/journal/index.php/bms/article/view/13376
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alice W Clark & T V Sekher, 2007. "Can Career-Minded Young Women Reverse Gender Discrimination?," Working Papers 179, Institute for Social and Economic Change, Bangalore.
    2. Venkatesh, Viswanath & Morris, Michael G. & Ackerman, Phillip L., 2000. "A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 83(1), pages 33-60, September.
    3. Chetty, Krish & Aneja, Urvashi & Mishra, Vidisha & Gcora, Nozibele & Josie, Jaya, 2018. "Bridging the digital divide in the G20: Skills for the new age," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 12, pages 1-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hayet Kerras & Jorge Luis Sánchez-Navarro & Erasmo Isidro López-Becerra & María Dolores de-Miguel Gómez, 2020. "The Impact of the Gender Digital Divide on Sustainable Development: Comparative Analysis between the European Union and the Maghreb," Sustainability, MDPI, vol. 12(8), pages 1-30, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vishal K. Gupta & Suman Niranjan & Banu A. Goktan & John Eriskon, 2016. "Individual entrepreneurial orientation role in shaping reactions to new technologies," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 935-961, December.
    2. Cowan, Kelly R. & Daim, Tugrul U., 2011. "Review of technology acquisition and adoption research in the energy sector," Technology in Society, Elsevier, vol. 33(3), pages 183-199.
    3. Li-Su Huang & Cheng-Po Lai, 2014. "Knowledge Management Adoption And Diffusion Using Structural Equation Modeling," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 39-56.
    4. Sara Cannizzaro & Rob Procter & Sinong Ma & Carsten Maple, 2020. "Trust in the smart home: Findings from a nationally representative survey in the UK," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-30, May.
    5. Woersdorfer, Julia Sophie & Kaus, Wolfhard, 2011. "Will nonowners follow pioneer consumers in the adoption of solar thermal systems? Empirical evidence for northwestern Germany," Ecological Economics, Elsevier, vol. 70(12), pages 2282-2291.
    6. Renata Benigna Gonçalves & Júlio César Bastos Figueiredo, 2022. "Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1485-1499, September.
    7. Dileep Kumar M & Harvi S, 2014. "Malaysian Y Generation Consumer Research: Does Gender and Technology Literacy affirmative towards E-commerce activities?," Journal of Economics and Behavioral Studies, AMH International, vol. 6(12), pages 906-918.
    8. Md Shamimul Islam & Noorliza Karia & Mohamed Soliman Mohamed Soliman & Mahmudul Hasan Fouji & Jamshed Khalid & Muhammad Khaleel, 2017. "Adoption of Mobile Banking in Bangladesh: A Conceptual Framework," Review of Social Sciences, LAR Center Press, vol. 2(8), pages 1-8, August.
    9. Márta Volosin & Martin Kálnay & Ádám Bánffi & Natália Nyeső & Gabriella Viktória Molnár & Zsolt Palatinus & Tamás Martos, 2024. "The leading role of personality in concerns about autonomous vehicles," PLOS ONE, Public Library of Science, vol. 19(6), pages 1-23, June.
    10. Siebert, Johannes Ulrich & Kunz, Reinhard E. & Rolf, Philipp, 2021. "Effects of decision training on individuals’ decision-making proactivity," European Journal of Operational Research, Elsevier, vol. 294(1), pages 264-282.
    11. Simone Mueller & Larry Lockshin & Jordan Louviere, 2010. "What you see may not be what you get: Asking consumers what matters may not reflect what they choose," Marketing Letters, Springer, vol. 21(4), pages 335-350, December.
    12. Chen Yang & Jing Hu, 2022. "When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 167-189, March.
    13. Cavalcanti, Carina & Fleming, Christopher & Leibbrandt, Andreas, 2022. "Risk externalities and gender: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 196(C), pages 51-64.
    14. Liu, Chuang-Chun, 2016. "Understanding player behavior in online games: The role of gender," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 265-274.
    15. Banik, Shanta & Gao, Yongqiang, 2023. "Exploring the hedonic factors affecting customer experiences in phygital retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    16. Hamid Reza Khedmatgozar, 2021. "The impact of perceived risks on internet banking adoption in Iran: a longitudinal survey," Electronic Commerce Research, Springer, vol. 21(1), pages 147-167, March.
    17. Phan, Thi Nha Truc & Bertrand, Philippe & Vo, Xuan Vinh & Jones, Kirsten, 2023. "Investigating financial decision-making when facing skewed distributions of return: A survey study in Vietnam," The Quarterly Review of Economics and Finance, Elsevier, vol. 87(C), pages 318-329.
    18. Abhishek Parikh & Jayesh D. Patel & Anand Kumar Jaiswal, 2021. "Managing job applications online: integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(1), pages 97-113, March.
    19. Selim Raihan & Mahtab Uddin & Sakil Ahmmed, 2021. "Dynamics of Youth and Gender Divide in Technology in Bangladesh," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 22(2), pages 205-232, September.
    20. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:bmsmti:v:9:y:2018:i:2:p:151-168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/bms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.