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Methodology of Research on Internationalisation Process of E-Commerce Enterprises


  • Magdalena Grochal-Brejdak

    (University of Economics in Katowice)


The aim of this article is to review research methodologies applied to the research related to the internationalisation of e-commerce enterprises with a particular stress on the research resulting in the process description of the internationalisation of ecommerce firms. As a result of the critical analysis of the literature, qualitative methods were found to prevail in the research of the internationalisation of e-commerce firms along with the lack of the processual description of the internationalisation of such firms. The antipositivist ontology postulated by Welch and Paavilainen Mäntymäki (2014) seems to be the best approach to research on internationalisation process of e-commerce firms and is visible in interpretive perspective in methodology of already conducted research.

Suggested Citation

  • Magdalena Grochal-Brejdak, 2016. "Methodology of Research on Internationalisation Process of E-Commerce Enterprises," Management, University of Primorska, Faculty of Management Koper, vol. 11(1), pages 51-66.
  • Handle: RePEc:mgt:youmng:v:11:y:2016:i:1:p:51-66

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    References listed on IDEAS

    1. Robert A Burgelman, 2011. "Bridging history and reductionism: A key role for longitudinal qualitative research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(5), pages 591-601, June.
    2. Stan D Reid, 1981. "The Decision-Maker and Export Entry and Expansion," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(2), pages 101-112, June.
    3. Burgelman, Robert A., 2011. "Bridging History and Reductionism: A Key Role for Longitudinal Qualitative Research," Research Papers 2045r, Stanford University, Graduate School of Business.
    4. Poole, Marshall Scott & Van de Ven, Andrew H. & Dooley, Kevin & Holmes, Michael E., 2000. "Organizational Change and Innovation Processes: Theory and Methods for Research," OUP Catalogue, Oxford University Press, number 9780195131987.
    5. Suresh Kotha & Violina P Rindova & Frank T Rothaermel, 2001. "Assets and Actions: Firm-Specific Factors in the Internationalization of U.S. Internet Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 769-791, December.
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