The joint effects of advertising and product trial: A source-monitoring perspective
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References listed on IDEAS
- Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 210-224, September.
- Braun, Kathryn A, 1999. " Postexperience Advertising Effects on Consumer Memory," Journal of Consumer Research, Oxford University Press, vol. 25(4), pages 319-334, March.
- Hoch, Stephen J & Ha, Young-Won, 1986. " Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 221-233, September.
- Pechmann, Cornelia & Ratneshwar, S, 1992. " Consumer Covariation Judgments: Theory or Data Driven?," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 373-386, December.
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KeywordsAdvertising; Product trial; Source-monitoring; Memory reconstruction;
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