Construal Processes in Preference Assessment
Interpreting people's preferences requires understanding how they have construed their tasks, interpreting the proposed alternatives in the context where the evaluation is being made. With stylized experimental or survey choices, researchers challenge is typically identifying the features that people add in order to make their task real enough to answer (i.e., how they read between the lines). With rich "real world" choices, researchers' challenge is typically identifying the features that people neglect. as they reduce their task to manageable complexity (i.e., which lines they choose to read). In either case, if people misunderstand or mistrust the stated transaction, they may evaluate a different offer than the one that was proposed. Such misconstruals are a nuisance for investigators, insofar as dealing with them delays the measurements that motivated the research. However, they can also provide an opportunity, by focusing attention on how people give meaning to choice situations. This article describes procedures for studying construal processes. strategies for getting people to answer the questions that interest researchers, and options for interpreting responses when people construe questions differently than was intended. Copyright 1999 by Kluwer Academic Publishers
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
When requesting a correction, please mention this item's handle: RePEc:kap:jrisku:v:19:y:1999:i:1-3:p:139-64. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla)or (Rebekah McClure)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.