The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing
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DOI: 10.1007/s10551-013-1980-z
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- Cheryl Nakata & Elif Izberk-Bilgin & Lisa Sharp & Jelena Spanjol & Anna Shaojie Cui & Stephanie Y. Crawford & Yazhen Xiao, 2019. "Chronic illness medication compliance: a liminal and contextual consumer journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 192-215, March.
- Laczniak, Gene R. & Murphy, Patrick E., 2019. "The role of normative marketing ethics," Journal of Business Research, Elsevier, vol. 95(C), pages 401-407.
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Keywords
BoP marketing; Marketing ethics; Impoverished consumers: vulnerable market segments; CSR in Marketing; Institutional Theory; Transformative Justice;All these keywords.
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