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Reciprocity in Corporate Social Responsibility and Channel Performance: Do Birds of a Feather Flock Together?

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  • Xueming Luo
  • Qinqin Zheng

Abstract

Corporate social responsibility (CSR) is more and more important in the supply chain. Drawing from the stakeholder theory and channel relational reciprocity literature, we develop and empirically support a theoretical framework. Our framework predicts that CSR reciprocity between buyer and seller firms in a supply chain affects channel tie intensity and channel sales performance (main effects) and that market competition may amplify these influences (moderated effects). The framework reveals important implications regarding the role of reciprocal CSR for channel relationship management. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Xueming Luo & Qinqin Zheng, 2013. "Reciprocity in Corporate Social Responsibility and Channel Performance: Do Birds of a Feather Flock Together?," Journal of Business Ethics, Springer, vol. 118(1), pages 203-213, November.
    • Handle: RePEc:kap:jbuset:v:118:y:2013:i:1:p:203-213
    DOI: 10.1007/s10551-012-1582-1
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    References listed on IDEAS

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    Cited by:

    1. Mir Danial Mousavi & Mir Damoun Mousavi, 2023. "The Effect of Stakeholder’s Pressure on firm Market Performance and the Mediating Role of Corporate Responsibility, Sustainable Supplier Selection, and Marketing Capability," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 179-191, August.
    2. Zhaocheng Xu & Jingchuan Hou, 2021. "Effects of CEO Overseas Experience on Corporate Social Responsibility: Evidence from Chinese Manufacturing Listed Companies," Sustainability, MDPI, vol. 13(10), pages 1-24, May.
    3. Yang, Yang & Jiang, Yan, 2023. "Buyer-supplier CSR alignment and firm performance: A contingency theory perspective," Journal of Business Research, Elsevier, vol. 154(C).
    4. Sun, Jiong & Fang, Yiwei, 2015. "Executives’ professional ties along the supply chain: The impact on partnership sustainability and firm risk," Journal of Financial Stability, Elsevier, vol. 20(C), pages 144-154.
    5. Leonidou, Leonidas C. & Eteokleous, Pantelitsa P. & Christodoulides, Paul & Strømfeldt Eduardsen, Jonas, 2023. "A dynamic capabilities perspective to socially responsible family business: Implications on social-based advantage and market performance," Journal of Business Research, Elsevier, vol. 155(PA).
    6. Boddewyn, Jean J. & Peng, Mike W., 2021. "Reciprocity and informal institutions in international market entry," Journal of World Business, Elsevier, vol. 56(1).
    7. Paolo Antonetti & Stan Maklan, 2018. "Identity Bias in Negative Word of Mouth Following Irresponsible Corporate Behavior: A Research Model and Moderating Effects," Journal of Business Ethics, Springer, vol. 149(4), pages 1005-1023, June.

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