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Consumption of salt rich products: impact of the UK reduced salt campaign

Author

Listed:
  • Abhijit Sharma

    (Bradford University School of Management)

  • Salvatore Falco

    (University of Geneva)

  • Iain Fraser

    (University of Kent)

Abstract

This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.

Suggested Citation

  • Abhijit Sharma & Salvatore Falco & Iain Fraser, 2019. "Consumption of salt rich products: impact of the UK reduced salt campaign," International Journal of Health Economics and Management, Springer, vol. 19(3), pages 341-357, December.
    • Handle: RePEc:kap:ijhcfe:v:19:y:2019:i:3:d:10.1007_s10754-018-9257-9
    DOI: 10.1007/s10754-018-9257-9
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    References listed on IDEAS

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    1. Debra Van Camp & Diogo M. de Souza Monteiro & Neal H. Hooker, 2012. "Stop or go? How is the UK food industry responding to front-of-pack nutrition labels?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(5), pages 821-842, December.
    2. Nhung Nghiem & Tony Blakely & Linda J Cobiac & Amber L Pearson & Nick Wilson, 2015. "Health and Economic Impacts of Eight Different Dietary Salt Reduction Interventions," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-18, April.
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    Keywords

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    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q31 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Demand and Supply; Prices
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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