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The Technology Acceptance Model and Learning Management System: A Study on Undergraduate Tourism and Hospitality Students

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  • BHINDER Hardaman Singh
  • NAYAK Kamakshya Prasad
  • KUMAR Vineet

Abstract

The roles of educational online tools are very prevalent in the current time due to the advancement in technology, digital transformation, and the better speed of the internet. The digital platform is the most preferable and convenient platform to support advanced educational practices. Being a prominent study tool to manage the lectures, study materials, assignments and other necessary elements related to academics, the learning management system (LMS) has been implemented in most institutions, especially after the lockdown amid the COVID-19, pandemic. The purpose of this paper is to investigate the level of acceptance of the LMS in the North Indian regions of Punjab, Himachal Pradesh, and Haryana with the adoption of the Technology Acceptance Model (TAM) framework. To check the hypotheses (framed as per the TAM model), the structural equation model (SEM) has been applied which reveals that the acceptance level and the adoption of the LMS system is quite low across the chosen population. The complexity and the novelty of technology in addition to the alternative options of LMS can be the reason for the lower level of acceptance and adoption. The exact reason for the lower level of adoption can be explicitly understood from future research.

Suggested Citation

  • BHINDER Hardaman Singh & NAYAK Kamakshya Prasad & KUMAR Vineet, 2021. "The Technology Acceptance Model and Learning Management System: A Study on Undergraduate Tourism and Hospitality Students," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
    • Handle: RePEc:jis:ejistu:y:2021:i:02:id:476
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    References listed on IDEAS

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    1. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    2. Bronwyn H. Hall & Beethika Khan, 2003. "Adoption of New Technology," NBER Working Papers 9730, National Bureau of Economic Research, Inc.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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    More about this item

    Keywords

    technology acceptance model (TAM); learning management system (LMS); online education; online learning platform; COVID-19;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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