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Non-Financial Disclosure and Value Creation through Consumer Satisfaction in France

Author

Listed:
  • Ahlem NAJAH

  • Anis JARBOUI

Abstract

In this paper, we are interested in the impact of CSR and social reporting on consumer behavior and thus on the value creation. To enrich the literature and to better understand how CSR reputation can create value for the company, we empirically study the effect of social reporting on the ROS (Return on sales), the variation of turnover and Profit margin through the study of "responsible" behavior of consumers in France. Results show that there is a positive but not significant relationship between social reporting and the change in turnover and profit margins. But there was a significantly positive impact of non-financial disclosure on the return on sales.

Suggested Citation

  • Ahlem NAJAH & Anis JARBOUI, 2013. "Non-Financial Disclosure and Value Creation through Consumer Satisfaction in France," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 4(1), December.
    • Handle: RePEc:jaf:journl:v:4:y:2013:i:1:n:19
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • N8 - Economic History - - Micro-Business History
    • G3 - Financial Economics - - Corporate Finance and Governance

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