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The Anchoring Effect In The Context Of Strategic Investment Decision Making

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  • Andreas Stoller

Abstract

The anchoring effect is discussed in literature as one of the most robust and persistent bias that affects most decisions. Strategic investment decisions are non-routine, complex and uncertain and have a significant impact on the long-term performance. This paper seeks to explore the anchoring effect in the context of contextual factors and process dimensions of the strategic investment decision making by reviewing and analysing literature on anchoring effect and strategic investment decision making. This paper concludes that contextual factor “characteristics of decision makers” and process dimensions “procedural rationality” as well as “intuition” show robust conceptual interdependencies to the anchoring effect.

Suggested Citation

  • Andreas Stoller, 2022. "The Anchoring Effect In The Context Of Strategic Investment Decision Making," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 16(1), pages 210-220.
    • Handle: RePEc:isp:journl:v:16:y:2022:i:1:p:210-220
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    References listed on IDEAS

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