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Mean Articulation Machines

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  • Russ McBride

    (Department of the Management of Complex Systems, University of California, Merced, California 95343)

Abstract

The performance of large language models (LLMs), both good and bad, derives from their core architecture as text pattern detection and generation machines that are sensitive to the frequency of the data upon which they are trained. They are amazing “mean articulation machines” in this sense. Using conceptual analysis and recent benchmark data, the paper identifies those strategic tasks that fall within the reliable competence of LLMs and those that remain fundamentally misaligned with LLM’s associationistic architecture. The result is a practical continuum identifying where LLMs offer genuine leverage and where human cognition remains indispensable. The most challenging tasks—novel scientific and strategic breakthroughs—are currently out of reach for LLMs because of inherent limitations in their architecture. Because breakthroughs are described with text does not imply that we can simply mine text for the next novel breakthrough. In clarifying the boundary of current LLM capabilities, the paper aims to help strategic decision makers deploy these tools more effectively as powerful assistants for the majority of tasks that lie on the tractable side of the continuum.

Suggested Citation

  • Russ McBride, 2026. "Mean Articulation Machines," Strategy Science, INFORMS, vol. 11(1), pages 31-54, March.
  • Handle: RePEc:inm:orstsc:v:11:y:2026:i:1:p:31-54
    DOI: 10.1287/stsc.2025.0439
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    Cited by:

    1. Felipe A. Csaszar & Gwendolyn Lee & Peter Zemsky & Todd Zenger, 2026. "Can AI Do Strategy?," Strategy Science, INFORMS, vol. 11(1), pages 1-15, March.

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