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Great, Madama Butterfly Again! How Robust Market Identity Shapes Opera Repertoires

Author

Listed:
  • Michael Jensen

    (Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109)

  • Bo Kyung Kim

    (Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275)

Abstract

We develop a theoretical framework to explain how two aspects of market structures—divergent and convergent audience preference and within- and between-category competition—shape market identities. We focus specifically on robust market identities, an underresearched type of identity defined as balanced membership in divergent social categories. We argue that these identities are most prevalent in markets with more divergent audiences and less within-category competition. We test our arguments in the U.S. opera market. Statistical analyses of 96 opera companies’ opera repertoires from 1995 to 2005 support our arguments: U.S. opera companies enact robust market identities by systematically balancing conventional and unconventional operas depending on the divergence of their audiences and the competitive pressure from other opera companies.

Suggested Citation

  • Michael Jensen & Bo Kyung Kim, 2014. "Great, Madama Butterfly Again! How Robust Market Identity Shapes Opera Repertoires," Organization Science, INFORMS, vol. 25(1), pages 109-126, February.
    • Handle: RePEc:inm:ororsc:v:25:y:2014:i:1:p:109-126
    DOI: 10.1287/orsc.2013.0836
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    References listed on IDEAS

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    Cited by:

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