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Competitive Responsiveness

Author

Listed:
  • David J. Reibstein

    (The Wharton School, University of Pennsylvania, 3730 Walnut Street, 743 Jon Huntsman Hall, Philadelphia, Pennsylvania 19104-6371)

  • Dick R. Wittink

    (Yale School of Management, 135 Prospect Street, New Haven, Connecticut 06529-8200)

Abstract

No abstract available

Suggested Citation

  • David J. Reibstein & Dick R. Wittink, 2005. "Competitive Responsiveness," Marketing Science, INFORMS, vol. 24(1), pages 8-11.
    • Handle: RePEc:inm:ormksc:v:24:y:2005:i:1:p:8-11
    DOI: 10.1287/mksc.1040.0111
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Collopy, Fred, 1996. "Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability," MPRA Paper 81676, University Library of Munich, Germany.
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    Cited by:

    1. Parisa Pourkarimi & Eric Kam, 2022. "The Impact of R&D and Advertising on Firm Performance in High-Tech Industries—Evidence from the U.S. Information and Communications Technology Industry," Journal of Quantitative Economics, Springer;The Indian Econometric Society (TIES), vol. 20(3), pages 723-753, September.
    2. ter Braak, Anne & Deleersnyder, Barbara & Geyskens, Inge & Dekimpe, Marnik G., 2013. "Does private-label production by national-brand manufacturers create discounter goodwill?," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 343-357.
    3. Zhao, Lan & Nagurney, Anna, 2008. "A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms," European Journal of Operational Research, Elsevier, vol. 187(2), pages 456-472, June.
    4. Martín-Herrán, Guiomar & McQuitty, Shaun & Sigué, Simon Pierre, 2012. "Offensive versus defensive marketing: What is the optimal spending allocation?," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 210-219.
    5. Özturan, Peren & Deleersnyder, Barbara & Özsomer, Ayşegül, 2024. "Brand advertising competition across economic cycles," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 325-343.

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