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  • Andrea Consiglio

    () (Dipartimento di Scienze Statistiche e Matematiche “Silvio Vianelli,” Facoltà di Economia, Università di Palermo, Viale delle Scienze, 90128 Palermo, Italy)

  • Flavio Cocco

    () (Prometeia S.r.l., Via Marconi 43, 40122 Bologna, Italy)

  • Stavros A. Zenios

    () (Department of Public and Business Administration, University of Cyprus, PO Box 20537, CY-1678, Nicosia, Cyprus, and the Financial Institutions Center, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)


Today consumers demand delivery of financial services anytime and anywhere, and their needs and desires are evolving rapidly. The World Wide Web provides a rich channel for distributing customized services to a range of clients. An Internet-based system developed by Prometeia S.r.l. for Italian banks—both traditional and e-banks—supports consumers and financial advisors in planning personal finances. The system provides advice on allocating personal assets to fund consumers' needs, such as paying for a house, children's education, retirement, or other projects. State-of-the-art models of financial engineering—based on scenario optimization—develop plans that are consistent with clients' goals, their attitudes towards risk, and the prevailing views on market performance. The system then helps clients to select off-the-shelf financial products, such as mutual funds, to create customized portfolios. Finally, it analyzes the risk of portfolios in terms that are intuitive for laypersons and monitors their performance in achieving the target goals. Four major banks use the system to support their networks of several thousand financial advisors and to reach tens of thousands of clients directly.

Suggested Citation

  • Andrea Consiglio & Flavio Cocco & Stavros A. Zenios, 2004. "www.Personal_Asset_Allocation," Interfaces, INFORMS, vol. 34(4), pages 287-302, August.
  • Handle: RePEc:inm:orinte:v:34:y:2004:i:4:p:287-302
    DOI: 10.1287/inte.1040.0087

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    References listed on IDEAS

    1. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
    2. Andrea Consiglio & Flavio Cocco & Stavros A. Zenios, 2001. "The Value of Integrative Risk Management for Insurance Products with Guarantees," Center for Financial Institutions Working Papers 01-06, Wharton School Center for Financial Institutions, University of Pennsylvania.
    3. Aleda V. Roth & William E. Jackson, III, 1995. "Strategic Determinants of Service Quality and Performance: Evidence from the Banking Industry," Management Science, INFORMS, vol. 41(11), pages 1720-1733, November.
    4. Andrea Consiglio & Flavio Cocco & Stavros Zenios, 2007. "Scenario optimization asset and liability modelling for individual investors," Annals of Operations Research, Springer, vol. 152(1), pages 167-191, July.
    5. Markowitz, Harry M., 1991. "Individual versus institutional investing," Financial Services Review, Elsevier, vol. 1(1), pages 1-8.
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    Cited by:

    1. Anne Pedersen & Alex Weissensteiner & Rolf Poulsen, 2013. "Financial planning for young households," Annals of Operations Research, Springer, vol. 205(1), pages 55-76, May.
    2. Sebastiano Vitali & Vittorio Moriggia & Miloš Kopa, 2017. "Optimal pension fund composition for an Italian private pension plan sponsor," Computational Management Science, Springer, vol. 14(1), pages 135-160, January.

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    finance; investment; financial institutions; banks;


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