Random utility models of demand for the U.S. commercial banking industry
In this paper, we specify a Random Utility Model of Demand for Deposits inthe U.S. Banking Industry, assessing its particular characteristics, such as alarge number of participants, a large number of markets and an unbalancedpanel (many banks participate in only one market and no bank participatesin all markets). We modify the standard models to incorporate the fact thatdeposit balances are different among consumers, in a relationship proportionalto their wealth. Using a unique dataset, we estimate the modeland find that characteristics other than the interest rate, such as branchdensity, state presence, etc. add utility to the consumer. The model is alsohelpful in offering a more realistic set of elasticities among the many bankspresent in the sample. It shows how market shares will respond dependingon the market demographics and current choice set (i.e. offerings of otherbanks). Finally, we use the results of the model to analyze changes in welfareduring the 1994-2002 period. By applying a slightly modified versionof Small and Rosen’s equivalent variations, we find that the consolidationprocess of the late 90s was welfare enhancing, particularly for the middleincome consumer.
Volume (Year): 22 (2007)
Issue (Month): 2 (December)
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