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Moving Towards Menstrual Hygiene: Awareness and Acceptance of Sanitary Napkins at Bottom of the Pyramid

Author

Listed:
  • Tavishi Tewary

    (Jaipuria Institute of Management, Noida, Uttar Pradesh, India)

  • Vranda Jain

    (Jaipuria Institute of Management, Noida, Uttar Pradesh, India)

  • Nandini Agarwal

    (Uttam School for Girls, Ghaziabad, Uttar Pradesh, India)

Abstract

India has a large population of women in the reproductive age group of 10-50 years. Since menstruation is linked with the child-bearing capability of women, maintaining proper menstrual hygiene-practices is of vital importance. This research paper has explored the menstrual-related hygiene practices of women in the lower-income bracket, with particular reference to the usage of disposable sanitary napkins during menstruation in the Indian context. The study uses Smart PLS to analyze inter-linkages among educational awareness, healthcare facilities, and usage of sanitary napkins. Both the variables were found to have a significant impact on the usage of sanitary products during menstruation. The findings of this study suggest that improved educational awareness and better healthcare facilities can enhance the usage of sanitary napkins. It will pave the way for policy guidelines needed to improve the health conditions of women in lower segments of society.

Suggested Citation

  • Tavishi Tewary & Vranda Jain & Nandini Agarwal, 2021. "Moving Towards Menstrual Hygiene: Awareness and Acceptance of Sanitary Napkins at Bottom of the Pyramid," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(1), pages 73-91, June.
    • Handle: RePEc:ijb:journl:v:20:y:2021:i:1:p:73-91
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Menstruation; Woman Hygiene; India; Awareness; Bottom of Pyramid;
    All these keywords.

    JEL classification:

    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • H51 - Public Economics - - National Government Expenditures and Related Policies - - - Government Expenditures and Health
    • H52 - Public Economics - - National Government Expenditures and Related Policies - - - Government Expenditures and Education
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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