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The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping

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  • Weng Marc Lim

Abstract

The difficulty in converting web browsers into actual online customers remains a problem for many online retailers. While previous studies have suggested that online retailers should strive to increase entertainment gratification and reduce web irritation among online consumers, they lack empirical evidence to support the manipulation of web atmospherics toward this end. The research presented here establishes and tests the conceptual links of web atmospherics, entertainment gratification and web irritation. Data were collected using survey and mall-intercept systematic sampling approaches and analyzed using structural equation modeling. The results indicate that well-designed dynamic web atmospherics had a significant effect in increasing entertainment gratification and reducing web irritation. Implications and recommendations from the research findings are also presented.

Suggested Citation

  • Weng Marc Lim, 2013. "The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping," Modern Applied Science, Canadian Center of Science and Education, vol. 7(12), pages 1-15, December.
    • Handle: RePEc:ibn:masjnl:v:7:y:2013:i:12:p:15
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    References listed on IDEAS

    as
    1. Scarpi, Daniele, 2012. "Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 53-67.
    2. Eroglu, Sevgin A. & Machleit, Karen A. & Davis, Lenita M., 2001. "Atmospheric qualities of online retailing: A conceptual model and implications," Journal of Business Research, Elsevier, vol. 54(2), pages 177-184, November.
    3. Morrison, Michael & Gan, Sarah & Dubelaar, Chris & Oppewal, Harmen, 2011. "In-store music and aroma influences on shopper behavior and satisfaction," Journal of Business Research, Elsevier, vol. 64(6), pages 558-564, June.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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