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Coordinating of O2O Fresh Agricultural Products Supply Chain with Asymmetric Information When Disturbance Occur Online

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  • Leizhou Zhao

Abstract

With lots of hot money focusing on the field of fresh product, the fresh product e-commerce enterpraises developed rapidly, but quickly declined later. The aim of this paper is to explain the problem form view of supply chain by setting up the model of fresh produce supply chain. The decision model can be obtained including optimal retail price, sales volume and profit of supply chain whether in the condition of centralized decision-making or disperse policy decision. It can draw the conclusion that, in the condition of asymmetric information, price subsidy of the fresh produce O2O supply chain could promote the profit when online sales volume stay lower. Also, the increase of online sales volume results in the decrease of optimal retail price and subsidy price, and modified Wholesale Price Contract can coordinate the supply chain in disperse policy decision. Finally, the advice for enterpraises and supply chain has been listed.

Suggested Citation

  • Leizhou Zhao, 2017. "Coordinating of O2O Fresh Agricultural Products Supply Chain with Asymmetric Information When Disturbance Occur Online," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(4), pages 132-141, December.
    • Handle: RePEc:ibn:jmsjnl:v:7:y:2017:i:4:p:132-141
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    References listed on IDEAS

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    1. Cai, Gangshu (George) & Zhang, Zhe George & Zhang, Michael, 2009. "Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes," International Journal of Production Economics, Elsevier, vol. 117(1), pages 80-96, January.
    2. Dumrongsiri, Aussadavut & Fan, Ming & Jain, Apurva & Moinzadeh, Kamran, 2008. "A supply chain model with direct and retail channels," European Journal of Operational Research, Elsevier, vol. 187(3), pages 691-718, June.
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    Cited by:

    1. Qing Yang & Lei Xiong & Yanfeng Li & Qian Chen & Yijing Yu & Jingyang Wang, 2022. "Contract Coordination of Fresh Agri-Product Supply Chain under O2O Model," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    2. Lei Yang & Meng Chen & Yiji Cai & Sang-Bing Tsai, 2018. "Manufacturer’s Decision as Consumers’ Low-Carbon Preference Grows," Sustainability, MDPI, vol. 10(4), pages 1-26, April.

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    More about this item

    Keywords

    information asymmetry; O2O; fresh agricultural products; supply chain coordination;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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