IDEAS home Printed from https://ideas.repec.org/a/ibn/ijefaa/v11y2019i8p80.html

Impact of Behavioral Factors in Making Investment Decisions and Performance: Study on Investors of National Stock Exchange

Author

Listed:
  • Sarika Keswani
  • Vippa Dhingra
  • Bharti Wadhwa

Abstract

Market anomalies and irrational behavior caused investors changes in the stock market, and this has led to an investigation into the impact of various behavioral biases and factors affecting decision-making for individual investors. The purpose of this study was to find out the effect of the four factors, heuristic, prospect, market, herding on decisions of investors at NSE. Data are collected from the questionnaire on the basis of a likert scale. To determine the reliability of the questionnaire, the Cronbach alpha factor, which was 0.728, was used. EFA and multiple regression tests have been applied. Cronbach-alpha was used to check the interal consistency of the element. Cronbach alpha emphasized to each factor- Heuristic, Prospect, Market, Herding, Investment performance and Investors decisions that consistency at an acceptable level. The result of the analysis is that the four variables have greatly influenced the investment decision and return on investment. All behavioral variables have a significant impact on the decision-making process of investors, which led to the acceptance of all assumptions regarding the level of influence of behavioral factors in decision making for individual investors.

Suggested Citation

  • Sarika Keswani & Vippa Dhingra & Bharti Wadhwa, 2019. "Impact of Behavioral Factors in Making Investment Decisions and Performance: Study on Investors of National Stock Exchange," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(8), pages 1-80, August.
    • Handle: RePEc:ibn:ijefaa:v:11:y:2019:i:8:p:80
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijef/article/download/0/0/40157/41264
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijef/article/view/0/40157
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tan, Lin & Chiang, Thomas C. & Mason, Joseph R. & Nelling, Edward, 2008. "Herding behavior in Chinese stock markets: An examination of A and B shares," Pacific-Basin Finance Journal, Elsevier, vol. 16(1-2), pages 61-77, January.
    2. Rockenbach, Bettina, 2004. "The behavioral relevance of mental accounting for the pricing of financial options," Journal of Economic Behavior & Organization, Elsevier, vol. 53(4), pages 513-527, April.
    3. Nelson Maina Waweru & Evelyne Munyoki & Enrico Uliana, 2008. "The effects of behavioural factors in investment decision-making: a survey of institutional investors operating at the Nairobi Stock Exchange," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 1(1), pages 24-41.
    4. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:bcp:journl:v:4:y:2020:i:6:p:435-438 is not listed on IDEAS
    2. Amarjit Kaur Passi & Pooja Mehta & Esha Jain, 2025. "Determinants of socially responsible investment intentions in India: The role of non‐economic goals," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(2), pages 1901-1919, March.
    3. Roshani Chamalka Gunathilaka & J. M. Ruwani Fernando, 2021. "Do behavioral biases differ among institutional and individual investors?," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 61-73, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. 子, 鬼谷, 2022. "Humanoid psychological sentiments and enigma of investment," OSF Preprints rm9gu, Center for Open Science.
    2. Mohamed Es-Sanoun & Jude Gohou & Mounir Benboubker, 2023. "Testing of Herd Behavior In african Stock Markets During COVID-19 Pandemic [Essai de vérification du comportement mimétique dans les marchés boursiers africains au cours de la crise de covid-19]," Post-Print hal-04144289, HAL.
    3. Chorvat, Terrence, 2006. "Taxing utility," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 35(1), pages 1-16, February.
    4. Sunaina kanojia & Deepali Malhotra, 2025. "Hegemony of behavioral biases dislodging financial well-being: evidence from India, USA and UK," Future Business Journal, Springer, vol. 11(1), pages 1-22, December.
    5. Mateusz Skwarek, 2025. "Why Do Investors Behave Irrationally in the Cryptocurrency and Emerging Stock Markets?," SAGE Open, , vol. 15(3), pages 21582440251, July.
    6. Kuo-Hwa Chang & Michael Nayat Young, 2019. "Portfolios Optimizations of Behavioral Stocks with Perception Probability Weightings," Annals of Economics and Finance, Society for AEF, vol. 20(2), pages 817-845, November.
    7. Ferreruela, Sandra & Mallor, Tania, 2021. "Herding in the bad times: The 2008 and COVID-19 crises," The North American Journal of Economics and Finance, Elsevier, vol. 58(C).
    8. Divya Gupta & Aanya Gupta & Meghna Chhabra, 2024. "An analysis of investor behaviours and preferences across financial products," International Journal of Accounting, Business and Finance, Indian Accounting Association, Patna Branch, vol. 4(1), pages 38-52.
    9. Charilaos Mertzanis & Noha Allam, 2018. "Political Instability and Herding Behaviour: Evidence from Egypt’s Stock Market," Journal of Emerging Market Finance, Institute for Financial Management and Research, vol. 17(1), pages 29-59, April.
    10. Leon Vinokur, 2009. "Disposition in the Carbon Market and Institutional Constraints," Working Papers 652, Queen Mary University of London, School of Economics and Finance.
    11. Christian Wolff & Thorsten Lehnert & Cokki Versluis, 2009. "A Cumulative Prospect Theory Approach to Option Pricing," LSF Research Working Paper Series 09-03, Luxembourg School of Finance, University of Luxembourg.
    12. Haritha P H, 2024. "The Effect of Heuristics on Indian Stock Market Investors: Investor Sentiment as a Mediator," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(1), pages 43-61, February.
    13. Nazreen Tabassum Chowdhury & Nurul Shahnaz Mahdzan & Mahfuzur Rahman, 2024. "Beyond Intuition: The Role of Financial Knowledge in Navigating Investments in Emerging Markets," International Journal of Economics and Financial Issues, Econjournals, vol. 14(4), pages 267-281, July.
    14. Prajwal Eachempati & Praveen Ranjan Srivastava & Prabin Kumar Panigrahi, 2021. "Sentiment Analysis of COVID-19 Pandemic on the Stock Market," American Business Review, Pompea College of Business, University of New Haven, vol. 24(1), pages 141-165.
    15. Mousumi Singha Mahapatra & Jayasree Raveendran & Anupam De, 2019. "Building a Model on Influence of Behavioural and Cognitive Factors on Personal Financial Planning: A Study Among Indian Households," Global Business Review, International Management Institute, vol. 20(4), pages 996-1009, August.
    16. Kim, Jikyung (Jeanne) & Dong, Hang & Choi, Jeonghye & Chang, Sue Ryung, 2022. "Sentiment change and negative herding: Evidence from microblogging and news," Journal of Business Research, Elsevier, vol. 142(C), pages 364-376.
    17. Cheuathonghua, Massaporn & Padungsaksawasdi, Chaiyuth, 2024. "The volume-implied volatility relation in financial markets: A behavioral explanation," The North American Journal of Economics and Finance, Elsevier, vol. 71(C).
    18. Qamar Shabbir Rana, 2022. "Friendship and Finance: Understanding the Social Dimensions of Individual Investor Choices," Magna Carta: Contemporary Social Science, 50sea, vol. 1(3), pages 148-155, September.
    19. Maheshwari H & Anup K. Samantaray & Jyoti Ranjan Jena, 2023. "Unravelling Behavioural Biases in Individual and Institutional Investors Investment Decision- making: Intersection of Bibliometric and Systematic Literature Review," South Asian Journal of Business and Management Cases, , vol. 12(3), pages 275-299, December.
    20. Tahira Iram & Ahmad Raza Bilal & Shahid Latif, 2024. "Is Awareness That Powerful? Women’s Financial Literacy Support to Prospects Behaviour in Prudent Decision-making," Global Business Review, International Management Institute, vol. 25(5), pages 1356-1381, October.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijefaa:v:11:y:2019:i:8:p:80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.