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Analysis of How Tesla Creates Core Innovation Capability

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  • Hyeonjoo Kim

Abstract

Tesla as green technology is new concept to current market. Current conventional market is significantly comparative. As a new comer to existing difficulty to enter the market, the company demonstrates significant innovation in various ways. Thus, Tesla has different concept of management and marketing to the market place. The company demonstrates online strategy and vehicle’s IT connected system. To improve integration of technology, the main firm acquired solar panel and installing firms. The company’s pathway to manage the organization and approach to its consumers would bring significant understanding in terms of business and management.

Suggested Citation

  • Hyeonjoo Kim, 2021. "Analysis of How Tesla Creates Core Innovation Capability," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(6), pages 1-42, July.
    • Handle: RePEc:ibn:ijbmjn:v:15:y:2021:i:6:p:42
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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