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Management Model of Information System for Career Counseling and Guidance for Undergraduate Students in Hubei, China

Author

Listed:
  • Song Chai
  • Wannapa Phopli
  • Nithipattara Balsiri

Abstract

This study investigated the current status and expectations of career counselling and developed a Data-Driven Total Quality Management (DDTQM) Model of Information System (IS) for recent graduates in Hubei, China. A mixed-methods approach combined quantitative surveys, qualitative focus groups, and experimental validation. Research tools included status–expectation surveys, TAM-based IS questionnaires, focus group and expert interview protocols, and expert evaluation forms. Participants included 4,644 graduating students, 30 teachers/administrators, and 30 HR representatives, with stratified random sampling generating a sample of 397 students, 28 teachers/administrators, and 28 HR participants. Stakeholder expectations across five dimensions were significantly higher than the current status, which was only at a medium level. The DDTQM model was structured into four steps- quality objective setting, data collection and analysis, process management, and continuous improvement. Experimental comparison showed that the DDTQM-enhanced IS significantly outperformed the traditional system (p < .001), increasing stakeholder satisfaction. Expert interviews and evaluations confirmed the model's high feasibility and effectiveness. This research enriches theory and practice by integrating data-driven decision-making with TQM principles to improve career counselling in higher education.

Suggested Citation

  • Song Chai & Wannapa Phopli & Nithipattara Balsiri, 2026. "Management Model of Information System for Career Counseling and Guidance for Undergraduate Students in Hubei, China," Higher Education Studies, Canadian Center of Science and Education, vol. 16(2), pages 265-265, May.
    • Handle: RePEc:ibn:hesjnl:v:16:y:2026:i:2:p:265
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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