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Pure Versus Hybrid Competitive Strategy: Evidence from Tunisian Manufacturing Industries

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  • Asma Zgarni
  • Lamia Gharbi

Abstract

This article proposes to decide on the impact of external and internal factors (competitive forces and strategic capabilities) on strategic competitive choices (pure or hybrid). Using a sample of Tunisian companies operating in the manufacturing industry, the results show that face to the competition’ intensity, companies opt for competitive hybrid strategies at the expense of pure ones only when they have strong combined strategic capabilities. However, when they have a stock of capabilities less rich and less diversified, they have interest to pursue a pure competitive strategy. Moreover, the study shows that the pure competitive strategy differs according to the nature of the strategic capabilities held.

Suggested Citation

  • Asma Zgarni & Lamia Gharbi, 2021. "Pure Versus Hybrid Competitive Strategy: Evidence from Tunisian Manufacturing Industries," Asian Social Science, Canadian Center of Science and Education, vol. 17(7), pages 1-1, July.
    • Handle: RePEc:ibn:assjnl:v:17:y:2021:i:7:p:1
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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