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The Response Of Small Businesses Facing Nature Crisis: The Human Capital In The Strategic Orientationperformnace Relationship, Desempeno, Capital Humano Y Desastres Naturales: Estrategias Para El Sector Artesanal

Author

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  • Luis Mendoza-Ramirez
  • Arcelia Toledo-Lopez
  • Patricia Arieta-Melgarejo

Abstract

This study focuses on the reaction of small businesses to the impact of crisis of nature on performance. The aim is to analyze the effect of the strategic orientation innovativeness, competitive aggressiveness and proactiveness on performance and the influence of human capital on such effect. To accomplish that objective, data from 80 craft businesses are analyzed firstly with Pearson bivariate correlation and then, in order to test the influence of human capital on the strategic orientation-performance relationship, partial correlation analysis is performed. The results indicate the positive effect of innovativeness and proactiveness on performance, competitive aggressiveness has no effect. Human capital measured as abilities positively modifies the effect of innovativeness on performance by increasing the perception of satisfaction with business results.

Suggested Citation

  • Luis Mendoza-Ramirez & Arcelia Toledo-Lopez & Patricia Arieta-Melgarejo, 2016. "The Response Of Small Businesses Facing Nature Crisis: The Human Capital In The Strategic Orientationperformnace Relationship, Desempeno, Capital Humano Y Desastres Naturales: Estrategias Para El Sect," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(3), pages 29-41.
    • Handle: RePEc:ibf:riafin:v:9:y:2016:i:3:p:29-41
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    References listed on IDEAS

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    More about this item

    Keywords

    Performance; Strategic Orientation; Human Capital; Crisis of Nature; Small Business;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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