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Diferentiation Strategies In Four Business Models Of Beef Estrategias De Diferenciacion En Cuatro Modelos De Negocio De Carne Bovina

Author

Listed:
  • Miguel Angel Vargas-Del-Angel
  • Manrrubio Munoz-Rodriguez
  • Vinicio Horacio Santoyo-Cortes

Abstract

Niche markets usually are not very visible to the general public but highly profitable for companies. Between different market niches existing in Mexico for beef, were identified and studied four business models: artisanal meat (jerky), meat for export and domestic market with seal Tipo Inspección Federal (TIF), a Kosher seal TIF, and Wagyu beef with seal TIF; same were analyzed under the methodology of case studies in order to identify the differentiation strategies that allow them to gain competitive advantages, which were considered ten variables analysis (segment of the target market, genetic quality of cattle, age at slaughter, classification system, integration of processes, additional services appreciated by the customer, process of fattening(, slaughter and processing, system market value per Kg of fresh meat, and method of allocation of price). The main conclusion is that differentiation strategies were relevant to the choice that make customers in the market and to capture economic value that the companies with the purpose of generating profits.

Suggested Citation

  • Miguel Angel Vargas-Del-Angel & Manrrubio Munoz-Rodriguez & Vinicio Horacio Santoyo-Cortes, 2015. "Diferentiation Strategies In Four Business Models Of Beef Estrategias De Diferenciacion En Cuatro Modelos De Negocio De Carne Bovina," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(2), pages 29-48.
    • Handle: RePEc:ibf:rgnego:v:3:y:2015:i:2:p:29-48
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    References listed on IDEAS

    as
    1. Shafer, Scott M. & Smith, H. Jeff & Linder, Jane C., 2005. "The power of business models," Business Horizons, Elsevier, vol. 48(3), pages 199-207.
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    Keywords

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    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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